Director, US Oncology Marketing Portfolio Strategy (Customer Engagement)

Philadelphia, PA (Hybrid)

$191K/yr – $300K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the customer experience and engagement strategy across oncology digital assets and lead multi‑functional teams to deliver optimized omnichannel campaigns.

  • Lead strategy development across websites and digital field resources for Oncology.
  • Guide agile teams and cross-functional stakeholders to drive prioritized initiatives.
  • Monitor digital analytics to enable Omnichannel customer experience.

Job Description

Responsibilities

  • Responsible for the development and evolution of the customer experience and engagement strategy across key digital assets – including websites and digital field sales resources
  • Responsible for the near-term and long-term strategic approach to a complex and broad Oncology portfolio of brands across websites and digital field sales resources to deliver the most optimal customer engagement experience
  • Experience leading strategy development and execution across a multi-functional team, including direct and indirect influence of key stakeholders
  • Responsible for leadership of agile working teams across multiple products within the Oncology BU
  • Responsible for the overall monitoring of digital analytics to support an Omnichannel approach to customer experience across the Oncology portfolio
  • Strong understanding of the HCP and HCC marketing landscape in oncology across key customer segments and the ability to create and deploy meaningful campaigns and messaging to drive behavior change
  • Partners with multiple stakeholders across the US and global business - including HCP, Science and consumer brand strategy leads, individual tumor and asset teams to ensure alignment and find synergies across a multi-product portfolio
  • Strong understanding of the oncology competitive landscape with the ability to foresee and predict market trends – specifically across the digital customer experience
  • Support cross-indication/cross-brand customer facing teams in development of strategies and initiatives at each stage of the product lifecycle with the ability to make prioritization decisions based on business priorities
  • Ability to successfully work in a complex matrix organization where exceptional collaboration is required to obtain desired results and speed to market

Requirements

  • Bachelor's degree
  • A minimum of 6 years of HCP Marketing experience – preferably in oncology
  • A minimum of 3-years developing digital marketing assets that includes websites and interactive field sales resources
  • A minimum of 8 years of experience working in the pharmaceutical industry
  • Strong relationship building, problem solving, teamwork, analytical, and written/verbal communication skills
  • Ability to work in a fast paced, quickly changing environment across a highly matrixed organization
  • Experience in leading brand strategy and implementation across multiple indications/brands

Preferred

  • Master's degree (MBA)
  • 2+ years of direct people management experience
  • 2+ years of sales experience
  • 4+ years of Oncology Marketing experience, ideally with a focus in digital marketing, portfolio marketing, brand management
  • Product/Indication launch experience – preferably in oncology
  • Experience working in the “agile” framework model

Benefits

  • We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
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Merck

At Merck, known as MSD outside of the United States and Canada, we are unified around our purpose: We use the power of leading-edge science to save and improve lives around the world. For more than 130 years, we have brought hope to humanity through the development of important medicines and vaccines. We aspire to be the premier research-intensive biopharmaceutical company in the world – and today, we are at the forefront of research to deliver innovative health solutions that advance the prevention and treatment of diseases in people and animals. We foster a diverse and inclusive global workforce and operate responsibly every day to enable a safe, sustainable and healthy future for all people and communities. For more information, visit www.merck.com. This site is intended for residents of the United States and Canada and their territories only. FLS: http://merck.us/3TKXNuZ

Rahway, New Jersey, US
43K employees (2,112 in marketing)

Salaries

Posted range

$191K/yr – $300K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$130K/yr

Most earn $97K to $171K. Based on 646 salaries, including bonus and equity.

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