Director of US Marketing, Structural Heart at Medtronic | Santa Ana, CA | $192K/yr – $288K/yr

Medtronic

Director of US Marketing, Structural Heart

Santa Ana, CA (Hybrid)

$192K/yr – $288K/yrDirector/ExecutiveFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end US SH market planning and GTM execution, linking Global Commercial Marketing with US sales to drive revenue through robust forecasting, campaign optimization, and cross-functional reviews.

Market and planning ownership: US market model, Strat Plan, QBRs, and 10-quarter forecasts tied to revenue targets.
GTM integration: align messaging, campaigns, and target accounts with sales priorities and field feedback to accelerate product usage.
Funnel optimization: drive awareness to revenue with close collaboration to Marketing Ops and Sales leadership, including field time and quarterly area reviews.

Job Description

Responsibilities

Own the market model, Strat Plan, QBR, and 10 quarter forecasts for the US SH Organization
Owns Anaplan/IBP for US SH
Develop key assumptions and provide critical market insights that drive US long term strategic plan
Influence the development and execution of yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
Is accountable for the US Quarterly Business Reviews, partnering with Sales Ops, marketing, functional and sales partners to communicate updates
Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
Establish and nurture a connection between Global Commercial Marketing and US Commercial Sales (lead quality, follow-up, conversion expectations)
Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team.
Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients.

Requirements

10 + years of marketing experience, with significant focus on demand generation and revenue marketing (advanced degree and 8 years..)
7 years of proven experience supporting or reporting into Sales organizations and having accountability to a Global marketing organization.

Preferred

Strong analytical and financial acumen
Experience leading cross-functional go-to-market initiatives
Strong track record of driving measurable pipeline and revenue impact
Deep understanding of marketing funnels, sales cycles, and CRM systems (e.g., Salesforce)
Experience with account-based marketing and sales enablement