Director of US Marketing, Platform Technologies

Andover, MA (Hybrid)

$143K/yr – $220K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own downstream and platform marketing for US robotics and digital solutions, shaping GTM, pricing, and lifecycle across capital, services, and software to drive adoption and growth.

  • Downstream Marketing: Own platform strategy, positioning, and lifecycle management with cross-functional launches.
  • Demand & Adoption: Lead forecasting, KPI tracking, and sales enablement for IDNs and ASCs.
  • Launch Excellence: Build US launch framework, post-launch performance, and continuous improvement across marketing, sales enablement, and training.

Job Description

Responsibilities

  • Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
  • Shape value propositions, positioning, and demand generation strategies
  • Develop annual and long-range marketing plans, including segmentation and targeting
  • Align platform strategy with indication-based marketing teams
  • Own go-to-market strategies for capital and enabling technologies
  • Develop pricing and commercial models (capital, service, software, value-based)
  • Drive adoption across key customer segments including IDNs and ASCs
  • Partner with sales teams to enable effective commercialization
  • Lead demand forecasting, revenue planning, and performance tracking
  • Establish and monitor KPIs tied to adoption, utilization, and growth

Requirements

  • Bachelor’s degree required; MBA or advanced degree preferred
  • Significant experience in marketing, product management, or commercial strategy
  • Leadership experience within MedTech; robotics or digital solutions strongly preferred
  • Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
  • Strong financial acumen, including forecasting and pricing strategy

Nice to have

  • MBA or advanced degree preferred
  • Robotics or digital solutions experience strongly preferred

Benefits

  • Inclusion and Belonging- Committed to Welcoming, Celebrating and Thriving on Inclusion and Belonging, Learn more about Employee Inclusion Groups on our website ( https://www.smith-nephew.com/ ).
  • Your Future: 401k Matching Program, 401k Plus Program, Employee Stock Purchase Plan, Tuition Reimbursement
  • Work/Life Balance: Flexible Personal/Vacation Time Off, Paid Holidays, Flex Holidays, Paid Community Service Day
  • Your Wellbeing: Medical, Dental, Vision, Health Savings Account (Employer Contribution of $500+ annually), Employee Assistance Program, Parental Leave, Fertility and Adoption Assistance Program
  • Flexibility: Hybrid Work Model (For most professional roles)
  • Training: Hands-On, Team-Customized, Mentorship
  • Extra Perks: Discounts on fitness clubs, travel and more!
  • Smith+Nephew is committed to the full inclusion of all qualified individuals. As part of this commitment, Smith+Nephew will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed, please alert the recruiter if you are selected to move forward.
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Smith+Nephew

Smith+Nephew is a global medical technology company. We design and manufacture technology that takes the limits off living. We support healthcare professionals to return their patients to health and mobility, helping them to perform at their fullest potential.From our first employee and founder, T.J. Smith, to our team today, it’s our people who make Smith+Nephew a unique place.Yes, we love to innovate and develop exciting technologies, and we offer competitive salaries and progressive benefits. But it’s our culture - of Care, Collaboration and Courage - that really sets us apart.Through a spirit of ownership and can-do attitude, we work together to win..We’re a company of people who care about each other, about our customers and their patients, and about our communities. Together, we fulfill our shared purpose of Life Unlimited. Please note: not all products referred to may be approved for use or available in all markets.

Watford, England, GBR
19K employees (755 in marketing)