Responsibilities

• Brand Strategy Leadership: Own the HCP strategy for the NF1 PN US business, creating a clear plan that differentiates Koselugo and guides field and non-personal promotion to drive appropriate use.
• Customer Insight Generation: Build a deep, nuanced understanding of HCP and patient needs through research, advisory boards, and sustained KOL engagement; translate findings into targeted, testable tactics.
• Performance Management: Establish critical metrics for personal and non-personal channels, track progress weekly and monthly, and adjust programs to improve reach, quality of engagement, and treatment adoption.
• Cross-Functional Leadership: Partner closely with Sales, Training, Medical, Regulatory, Legal, Compliance, Patient Services, and the Promotional Review Committee to align strategy, accelerate execution, and ensure all materials meet the highest standards.
• People Leadership: Serve as day-to-day manager for the Associate Director of HCP Marketing (dotted line), providing clear priorities, coaching, and feedback to elevate team performance.
• Media Strategy and Measurement: Lead strategic oversight of the HCP media plan; optimize channel mix, creative rotation, and spend based on impact, efficiency, and brand objectives.
• Analytics Partnership: Collaborate with commercial analytics and insights teams to assess market dynamics, identify opportunity segments, quantify barriers, and design primary and secondary research that sharpens targeting and messaging.
• Annual Planning and Budgeting: Drive annual brand planning, connecting short- and long-term priorities to a resourced tactical plan and budget that deliver sustainable, compliant growth.
• Executive Communication: Build streamlined, persuasive updates for senior commercial and medical leadership through monthly business reviews and quarterly reviews; highlight learnings, decisions, and next steps.
• Agency and Resource Management: Direct the brand agency of record and other partners, ensuring on-brief delivery, speed, and value; manage budgets with rigor and transparency.

Requirements

• Bachelor's degree
• 10+ years of professional experience; prefer marketing, sales, agency, or health care experience
• Track record of developing and implementing marketing strategies and tactics that have delivered strong commercial results in competitive environments
• Proven leadership skills and the ability to collaborate in a matrix environment
• Track record that demonstrates the ability to build high performing teams and support individuals in their professional development
• Strong ability to manage multiple projects across functional areas, and work independently when appropriate, in teams and as a sub-team lead
• The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to: use a computer; engage in communications via phone, video, and electronic messaging; problem solve; engage in complex and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours

Preferred

• Advanced degree, MBA
• Strong scientific orientation and background
• Rare disease/high-value biologics experience

Benefits

• Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.