Director of US Marketing (LEGO Education)

Boston, MA (Hybrid)

$169K/yr – $254K/yrDirector/ExecutiveFull time

Posted 4 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead the US Education marketing strategy, owning integrated programs that connect brand, demand, digital, events, content, product marketing, and sales enablement to grow awareness, pipeline, and revenue.

  • Deep knowledge of the US Education market and K-12 decision processes
  • Translate market insights into cohesive marketing plans that boost pipeline and conversions
  • Manage teams and external partners to drive performance and continuous improvement

Job Description

Requirements

  • Strong knowledge of the US Education market, including how districts and schools make decisions, what educators need to adopt solutions successfully, and how the broader K-12 landscape continues to evolve.
  • Experience leading integrated marketing strategies that connect brand, demand generation, digital, events, content, product marketing, and sales enablement into a cohesive plan that drives measurable business impact.
  • Skilled at turning market insights, customer needs, and commercial priorities into clear marketing plans that build awareness, strengthen pipelines, improve conversion, and support revenue growth.
  • Experience leading teams and external partners, including outsourced sales development or lead generation functions, with a focus on performance, quality, collaboration, and continuous improvement.
  • Strong cross-functional partner who can work effectively with Sales, Global Marketing, Product Marketing, Communications, Brand, Web, and other stakeholders to align priorities and deliver through influence.
  • Analytical and commercially minded, comfortable using data, campaign performance, customer insights, and pipeline metrics to make decisions and optimize marketing investment and impact.

Benefits

  • Family Care Leave – We offer enhanced paid leave options for those important times.
  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
  • Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you’ll be rewarded through our bonus scheme
  • Your workplace – When you join the team you’ll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
LEGO Education logo

LEGO Education

We are LEGO® Education, a future-focused team of educators and innovators who have built engaging and inclusive learning experiences for 45 years. What we bring to the core classroom is more than just fun — we’re serious about standards-aligned learning outcomes. Our programs help students build critical thinking, creativity, and problem-solving skills— while ensuring they have the academic knowledge to succeed. We’re working to create a world where our LEGO® bricks, hardware, and engaging, standards-driven lessons quite literally make learning come to life in the classroom.Today’s students hold the future in their hands and we believe every one of them deserves access to quality, hands-on learning experiences that are engaging and meaningful. That’s why we work with administrators and teachers all over the world to bring standards-aligned, inquiry-based learning programs to K–8 students.

Founded in 1980
Billund, Region of Southern Denmark, DNK
551 employees (76 in marketing)

Traffic Signals

Monthly Visitors
44.2M
Monthly Google Ads Budget
$1.8M
Traffic Source Mix
Search
44.8%
Direct
48.4%
Referral
3.5%
Social
1.6%
Paid
1.6%

Headcount Trend

Current headcount: ~550

Marketing Team

Marketing Team Size
50 (9% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News