Responsibilities

• Lead downstream marketing strategy and execution to drive customer acquisition, utilization, and retention across the enabling technology portfolio
• Identify and translate market trends, customer insights, and competitive dynamics into actionable marketing strategies and positioning
• Establish and track KPIs and performance metrics, ensuring accountability and continuous optimization of marketing initiatives
• Develop and execute lifecycle marketing strategies to enhance adoption, drive repeat usage, and increase customer lifetime value
• Oversee segmentation and personalization strategies to ensure targeted, high-impact engagement with key customer segments
• Leverage data and analytics to refine strategies, optimize campaigns, and improve commercial outcomes
• Deliver executive-level reporting and insights, highlighting performance, opportunities, and risks
• Partner cross-functionally with Sales, Product Development, Commercial Strategy, Analytics, and Customer Experience teams to ensure alignment with broader business goals
• Collaborate with marketing peers to ensure consistent brand execution and messaging across all touchpoints
• Build and foster a high-performance, collaborative team culture
• Lead, coach, and develop team members; drive talent development and retention

Requirements

• Bachelor’s degree in business, marketing, engineering, or related field required; Master’s degree preferred
• 8+ years of marketing experience within the medical device industry, with a focus on strategy, customer acquisition, and retention
• 5+ years of orthopedic enabling technology experience required
• Proven success in launching and scaling complex capital equipment or technology platforms
• Strong understanding of orthopedic procedures, preferably within adult reconstruction
• Demonstrated leadership experience (5+ years preferred), with a track record of developing high-performing teams

Preferred

• Experience operating in a high-growth, fast-paced environment, with the ability to manage multiple priorities simultaneously
• Experience with robotics, navigation, AR/VR, or digital surgical technologies
• Understanding of ASC market dynamics and outpatient procedural trends
• Strong executive communication and storytelling skills

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• Spending and Savings Accounts
• 401(k) Plan
• Vacation, Sick Leave, and Holidays
• Income Protection Plans
• Discounted Insurance Rates
• Legal Services