Director, US HCP Marketing - Lupus

Cambridge, MA (Hybrid)

$199K/yr – $274K/yrDirector/Executive10+ years expFull time

Posted 2 weeks ago

Job Summary

Own the development and execution of brand marketing strategies for immunology and specialty products, driving HCP omnichannel programs, congress and speaker activities, and cross-functional product launches.

  • Lead HCP strategy and execution across promotion, non-personal programs, and customer programming
  • Guide launch readiness and market approach for specialty or biologic brands
  • Coordinate cross-functional teams and agency partners to meet business objectives in a competitive market

Job Description

Requirements

  • Bachelor's degree required; MBA or advanced degree in business, marketing, life sciences, or related field preferred.
  • 10+ years of broad commercial experience in the pharmaceutical, biotechnology, or related healthcare industry, including 5+ years of marketing experience or equivalent.
  • Demonstrated experience leading HCP strategy and execution across personal promotion, non-personal promotion, and customer programming.
  • Previous product launch experience required, with experience preparing a specialty or biologic brand for launch strongly preferred.
  • Proven track record developing and executing marketing strategies that achieve business objectives in a competitive marketplace.
  • Experience in immunology and specialty markets required; rheumatology and dermatology experience preferred.
  • Strong understanding of HCP omnichannel strategy, segmentation, customer journeys, media, content planning, performance measurement, and optimization.
  • Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming preferred.
  • Strong scientific and medical aptitude, with the ability to communicate complex clinical concepts clearly and accurately.
  • Demonstrated success leading agency partners, cross-functional teams, complex budgets, and multiple high-priority workstreams.

Preferred

  • Rheumatology and dermatology experience preferred.
  • Experience leading congress strategy, peer-to-peer education, speaker programs, and other professional programming preferred.

Benefits

  • Medical, Dental, Vision, & Life insurances
  • Fitness & Wellness programs including a fitness reimbursement
  • Short- and Long-Term Disability insurance
  • A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
  • Up to 12 company paid holidays + 3 paid days off for Personal Significance
  • 80 hours of sick time per calendar year
  • Paid Maternity and Parental Leave benefit
  • 401(k) program participation with company matched contributions
  • Employee stock purchase plan
  • Tuition reimbursement of up to $10,000 per calendar year
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Biogen

Founded in 1978, Biogen is a leading biotechnology company that pioneers innovative science to deliver new medicines to transform patients’ lives and to create value for shareholders and our communities. We apply deep understanding of human biology and leverage different modalities, to advance first-in-class treatments or therapies that deliver superior outcomes. Our approach is to take bold risks, balanced with return on investment to deliver long-term growth.With approximately 7,000 people worldwide, we are truly a global organization, headquartered in Cambridge, Massachusetts, which is also home to our research operations. Our international headquarters are based in Baar, Switzerland and we have world-class manufacturing facilities in North Carolina and Solothurn, Switzerland. We offer therapies globally through direct affiliate presence in 30 countries and a network of distribution partners in over 50 additional countries.For more information, please visit www.biogen.com. Community Guidelines: https://www.biogen.com/community-guidelines.htmlFollow us on social media – LinkedIn, Facebook, X, and YouTube.

Founded in 1978
Cambridge, Massachusetts, USA
7.5K employees (345 in marketing)

Salaries

Posted range

$199K/yr – $274K/yr

Taken straight from the job posting.

See all Biogen salaries
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Director, US HCP Marketing - Lupus

Biogen · Cambridge, MA · Hybrid