Responsibilities

• Identify gaps and inconsistencies in current creative and content ways of working, and design scalable solutions that improve speed, consistency, creative excellence and effectiveness through automation and agentic tools.
• Use an iterative, collaborative design approach, engaging creative, agency, media, data, and technology partners throughout the process.
• Design end-to-end capabilities and workflows across the full Brand & Content capability set, including briefing, creative development, production, content adaptation, and deployment.
• Partner with Global Brand and market teams to define future-state processes for managing brand partnerships, creator and experiential engagements, and third-party operator relationships within the broader content ecosystem.
• Develop decision frameworks that clarify roles, responsibilities, and rights across global, market, agency, creative, and production partners.
• Collaborate with Global and Local Marketing teams and cross-functional partners (Legal, Procurement, Finance etc.) to embed commercial and compliance requirements, ensure governance, process design and ways of working are integrated across the broader marketing capability landscape.
• Work with Change Management and Communications to develop clear process narratives and change enablement materials for market and agency stakeholders.

Requirements

• 10+ years of experience (client-side and/or agency) leading full-funnel creative and content development , with a deep understanding of how work is developed and executed across global/market teams and agencies - and what needs to evolve to enable greater speed and scale without compromising creative excellence
• Strong passion for creative work that connects culture, brand relevance, and business growth with extensive campaign experience, including co-creating “icon-to-icon” partnerships leveraging experiential and creator-led strategies.
• Entrepreneurial builder mindset, with comfort creating new solutions , testing and learning, and refining approaches over time. Leads through ambiguity; defines the strategic vision when no precedent exists.
• Proven track record reimagining and designing creative and content capabilities, tools and processes within large, multi-market organizations, spanning idea development, production, adaptation, and activation.
• Experience designing governance frameworks and RACI models that clarify roles, decision rights, and ways of working across complex, multi-stakeholder creative environments. Executive-level storytelling that inspires and aligns the organization behind the strategic vision.

Benefits

• Benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.