Responsibilities

• Own the U.S. trade marketing strategy and annual calendar across Sephora, Ulta, and the professional channel.
• Develop and execute 360° retailer and channel marketing plans that connect brand storytelling, product launches, promotions, digital, social, CRM, retail media, merchandising, and in-store activations.
• Partner closely with Sales and Account teams to translate commercial priorities and retailer opportunities into impactful marketing programs.
• Lead trade marketing strategy for key product launches, seasonal moments, retailer campaigns, and promotional initiatives.
• Develop retailer-specific plans that are tailored to the unique customer, channel, and business objectives of Sephora, Ulta, and the professional channel.
• Collaborate with Brand Marketing, Creative, Digital, E-commerce, Education, PR, and Social to ensure cohesive execution across consumer touchpoints.
• Own the trade marketing budget, calendar, agency/vendor relationships, and overall program execution.
• Partner with international teams to ensure global trade marketing strategies are effectively localized and executed in-market.
• Establish clear tools, guidelines, and best practices to ensure consistency across international markets while allowing for local market needs.
• Analyze campaign performance, retailer data, and business results to identify opportunities and optimize future programs.

Requirements

• 8+ years of experience in trade marketing, shopper marketing, retail marketing, brand marketing, or a related function within beauty, consumer, or CPG.
• Strong understanding of the U.S. prestige beauty landscape, with experience working across Sephora and/or Ulta; professional channel experience strongly preferred.
• Proven track record developing and executing integrated, 360° marketing programs across multiple channels and consumer touchpoints.
• Experience partnering closely with Sales and Account Management teams to drive commercial results.
• Demonstrated ability to manage complex, cross-functional initiatives from strategy through execution.
• Experience working with international teams and translating global strategies for the U.S. market.
• Strong commercial mindset with the ability to connect marketing strategy to sales, retailer, and business objectives.
• Excellent project management and organizational skills, with the ability to manage multiple priorities and tight timelines.
• Strong analytical skills and the ability to use data and insights to inform strategy and measure impact.
• Exceptional communication and relationship-building skills, with the ability to influence across functions and levels.