Director of Trade Marketing at amika | New York City, NY

Director of Trade Marketing

New York City, NY (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 3 months ago

Job Summary

Own and optimize trade marketing leadership across in-store, digital, and retailer programs with a strong emphasis on data-driven ROI, cross-functional alignment, and omni-channel execution.

Team and strategy: build a high-performing trade marketing organization, set priorities, and own the annual plan and budget.
Channel execution: translate global campaigns into retailer-specific in-store, digital, social, and experiential programs with executive presence.
Measurement and governance: run ROI analysis, reporting, and cross-functional alignment to maximize impact and efficiency.

Job Description

Lead, coach, and develop a team of managers, fostering a high-performing, collaborative culture that drives results.
Set clear priorities, allocate resources effectively, and ensure execution excellence across trade marketing programs.
Partner with Sales and Marketing leadership to align team and channels goals with overall business objectives.
Own the Global Trade Marketing budget, overseeing investments in sampling, promotions, visual merchandising, co-op media, and events.
Provide strategic guidance to ensure forecasts and plans align with brand priorities, financial objectives, and customer opportunities.
Evaluate ROI across programs and reallocate resources to maximize impact and efficiency.
Define and oversee the annual trade marketing strategy, ensuring alignment with brand campaigns and retailer objectives.
Direct the adaptation of global marketing campaigns into retailer-specific executions across in-store, digital, social, and experiential channels.
Guide the team in delivering best-in-class trade programs, including sampling, promotions, customer loyalty initiatives, visual merchandising, and seasonal activations.
Champion an integrated, omni-channel approach to maximize awareness, conversion, and loyalty.

Lead the development of trade insights, using data-driven analysis to identify growth opportunities across accounts and channels.
Oversee reporting and evaluation of key programs against KPIs, leveraging findings to inform future strategies.
Partner with Global Innovation and Brand teams to ensure U.S. customer needs are incorporated into product development and go-to-market plans.

Serve as the trade marketing lead in senior-level retailer meetings (e.g., Line Reviews, Joint Business Planning), presenting strategies and results with executive presence.
Act as the strategic bridge between Sales, Brand, Field, and Global Marketing teams to ensure trade programs are aligned and synergistic.
Provide leadership on in-store execution and digital activations, ensuring consistency with brand positioning and commercial goals.

amika

4.3 Glassdoor

loved by stylists. powered by results. all hair is welcome.TMamika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of the earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands. we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030. having grown up in salons, we know better than anyone how important stylists are—they're our confidantes + community. think of us at your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcomeTM.

Founded in 2009

Brooklyn, New York, USA

609 employees (126 in marketing)

www.loveamika.com

80% recommend to a friend

83% CEO approval