Responsibilities

• Own the end-to-end Tiktok Shop strategy, including market sizing, competitive positioning, assortment strategy, and multi-quarter revenue forecasting
• Lead and mentor a team of Tiktok Shop Managers; manage team performance to set performance goals
• Drive topline revenue and GMV growth by directing the team and agencies on creator acquisition, incubation, and scaling of affiliate partnerships across the category
• Build and pitch innovative opportunities to drive sales growth (exclusivity, bundled merchandising, creator/affiliate integration)
• Partner cross-functionally to solve growth blockers and influence platform roadmap based on channel needs
• Represent the category in executive business reviews, forecasting, and planning cycles; own reporting on channel KPIs (GMV, take rate, retention, AOV, conversion) to senior leadership
• Act as the senior escalation point and strategic advisor for internal business partners, providing consultative guidance across content strategy, merchandising, creator/affiliate/agency partnerships, and logistics
• Identify and scope new business opportunities, partnership structures, and category expansion plays ahead of market trends
• Champion change management as TikTok Shop's product, policy, and monetization models evolve, ensuring the category and its partners remain ahead of platform shifts

Requirements

• 8+ years of experience in e-commerce, retail, or marketplace commercial roles, including 3+ years in Tiktok Shop specifically
• Consistent track record of growing Tiktok Shops from cold start to L5+, beauty and personal category experience preferred
• Demonstrated track record of owning and exceeding significant revenue, GMV, or P&L targets (ideally $20M+ scope or equivalent)
• Experience building and scaling affiliate partnerships, including managing complex affiliate loyalty programs
• Experience managing and developing a team in a fast-paced environment through active coaching
• Strong analytical fluency comfortable building business cases, forecasting models, and translating data into category strategy
• Excellent executive presence; able to influence senior internal and external stakeholders
• Proven ability to lead through ambiguity in a fast-moving, evolving business environment. Self-starter with can-do attitude and growth mindset

Preferred

• Experience leading a Brand-led category such as Food & Beverage, Beauty & Personal Care, or CPG
• Deep familiarity with TikTok or other content/social platforms; experience in content- or creator-led e-commerce strongly preferred
• Established relationships with major brands, distributors, or agencies in the relevant category
• Prior experience in a high-growth marketplace or platform business (e.g., Amazon, Shopify, Instacart, Walmart Connect)
• Experience working cross-functionally with Product/Eng teams to shape platform features based on commercial needs

Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for-dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs