Responsibilities

• Thought Leadership Strategy Development
• Develop and lead a companywide thought leadership strategy aligned to business priorities, brand positioning, and market opportunities.
• Identify the themes, narratives, and point of views (POV) that differentiate ImpactAssets and ImpactAssets Capital Partners and advance our category leadership.
• Build frameworks for consistent, high-quality executive thought leadership across channels.
• Establish content governance processes, partnering with Marketing peers, Investment teams, Business Development and Client Engagement to ensure alignment on thought leadership themes, the content calendar and the roadmap that syncs with and grows with the multi-year business strategy.
• Establish editorial standards, governance, and processes that maintain a consistent brand voice and tone across all platforms and content types.
• Leverage SME expertise, translating technical expertise into high-quality content including whitepapers, reports, articles, videos, podcasts, and research driven narratives that can be used on our website, social channels, newsletters and in integrated marketing campaigns.
• Manage external agencies, writers, analysts, and research partners as needed.
• Market & Audience Insight
• Conduct content audits to identify gaps and oversee content lifecycles with an eye to the business and personal cycles governing our target segments.

Requirements

• Minimum of 10 years of experience working in content strategy, thought leadership, editorial, executive communications or product marketing, ideally in institutional asset management, and bachelor’s degree in a related field; or equivalent combination of education and experience
• Demonstrable history developing content that brings complex business topics to life with high value, discerning audiences: UHNWIs, family offices, foundations, corporates and their influencers.
• Proven track record working directly with C-suite executives and high-profile principals.
• Exceptional writing and storytelling skills; translate complexity into clarity and insight.
• Advanced business or financial degree a plus.
• A portfolio that demonstrates thought leadership work (articles, speeches, reports, frameworks, etc.).
• Deep knowledge of private markets, alternative asset classes, and impact investing, with the ability to flex into audience-specific messaging depending on context and channel.
• Strong understanding of Large Language Models (LLMs) and how to design content to deepen SEO (Search Engine Optimization), AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Proven ability to manage external writers, contractors, and content vendors alongside senior internal stakeholders, with strong vendor management and contracting experience
• Exceptional strategic thinking, project management, and organizational skills, with the discipline to operationalize a content strategy and execute across multiple workstreams simultaneously.

Preferred

• Proficiency with Box and Asana preferred
• Experience working in a virtual working environment preferred

Benefits

• Unique benefits, including virtual work stipend and contribution to employee’s own Donor Advised Fund
• Competitive total compensation, including discretionary bonus, 401(k) plan, and generous time off plan
• Compensation ranges from $168,000 - $210,000 and is highly dependent on experience and location
• Comprehensive benefits package including full health and wellness coverage, professional development funding, and generous paid family and parental leave
• Opportunities for training and career development in a fast-paced, progressive organization
• Values-driven culture