Director Tentpole & Sports Marketing

Pennsylvania, USA (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 3 months ago

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Job Summary

Drive marketing strategy and cross-functional growth leadership to accelerate Hershey’s growth initiatives.

  • Must-have: 10+ years in Marketing, Strategy and/or General Management.
  • Standout: Cross-functional leadership across R&D, finance, operations, sales, and agencies.

Job Description

Responsibilities

  • Business Delivery : Deliver annual operating plan through strategic planning and adaptive, entrepreneurial problem solving
  • 3Y Growth Vision: Establish clear tentpole growth vectors and pipeline development to enable predictable and consistent growth – consumer-oriented
  • Portfolio Management: Further sports/occasion-based portfolio focused against productivity, commercial value, and incrementality
  • Big Idea Platforms: Translate tentpole consumer behaviors (timing, rituals, jobs‑to‑be‑done) into portfolio, activation, and communication big idea platforms
  • Activation: Breakthrough portfolio activation plans – inclusive of away from home tentpole moments (i.e., Final Four, Olympics, etc.…)
  • Self-starter with high degree of personal initiative
  • Ability to manage people and lead cross-functional teams
  • Strategy & Comms Development: Translate insights into actionable strategies to accelerate profitable growth across the full marketing mix
  • General Management Leadership: Bring holistic business knowledge and curious, problem-solving approach to developing strategic annual marketing plans.
  • Cross-Functional Collaboration: Lead and collaborate with cross-functional team of R&D, finance, operations, sales, category management, & external agency partners

Requirements

  • Bachelor’s Degree required, MBA or equivalent marketplace experience preferred
  • 10+ years’ experience in Marketing, Strategy and/or General Management
The Hershey Company logo

The Hershey Company

3.8 Glassdoor

The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands. Hershey has approximately 20,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 70 brands around the world that drive more than $11 billion in annual revenues, including such beloved brands like HERSHEY'S, REESE'S, KIT KAT®, JOLLY RANCHER, ICE BREAKERS, SHAQ-A-LICIOUS, SKINNYPOP and DOT'S HOMESTYLE PRETZEL'S. For more than 130 years, Hershey has been committed to operating responsibly and supporting its people and communities. Hershey founder, Milton Hershey, created Milton Hershey School in 1909, and since then, the company has focused on helping children succeed through access to education.

Hershey, Pennsylvania, USA
11K employees (926 in marketing)
72% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
248.3K
Traffic Source Mix
Search
45%
Direct
38.3%
Referral
7.8%
Social
8.3%
Paid
0.4%

Headcount Trend

Current headcount: ~11K

Marketing Team

Marketing Team Size
820 (7% of company)
Median Career Experience
14 years
Median Tenure
7.4 years

Funding

Total Funding
$4.6B
Last Raise
$1.9B
Post IPO Debt, 5 months ago

Funding History

  • Oct 2025
    Post IPO Debt • $1.9B
  • Feb 2025
    Post IPO Debt • $2B
  • May 2023
    Post IPO Debt • $750M

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