Responsibilities

• Define and lead the long-term influencer and talent strategy to drive brand awareness, cultural relevance, and sustained engagement.
• Establish best-in-class frameworks for talent selection, compensation models, and performance measurement.
• Serve as the internal subject-matter expert on the creator economy, talent marketing trends, and sports-culture relevance.
• Partner closely with Brand, Social and Creative teams to ensure integrated execution.
• Build and manage relationships with top-tier creators, athletes, streamers, agents, and talent managers across sports and entertainment.
• Negotiate and oversee complex contracts and long-term partnerships, ensuring alignment with brand values, regulatory requirements, and ROI goals.
• Lead the influencer and talent function, with the opportunity to build and manage a high-performing team over time.
• Define KPIs and reporting frameworks to measure the business impact of influencer and talent initiatives.
• Own talent casting across campaigns, tentpole moments, and always-on programming, ensuring the right voices show up in the right moments across sports, culture, and entertainment.
• Balance paid partnerships with earned creator influence, recognizing when authenticity, cultural relevance, or organic momentum matter more than scale.
• Identify emerging creators and cultural signals early, building proactive relationships ahead of major moments.
• Develop flexible talent rosters and partnership models that can scale quickly across markets, leagues, and seasons.
• Maintain brand integrity, consistency, and risk management across all influencer and talent activations.

Requirements

• 10+ years of experience in influencer marketing, talent management, brand partnerships, or related roles, preferably within sports, entertainment, or regulated industries.
• Proven success leading large-scale influencer and talent programs with measurable business impact.
• Deep, established network of creators, athletes, agents, and talent partners across sports and entertainment.
• Deep understanding of social platforms, creator economics, and cultural trends.
• Strong point of view on talent selection and casting with demonstrated ability to match creators and talent to brand moments, audiences, and platforms.
• Experience operating in environments where speed, cultural relevance, and risk management must coexist.
• Strong strategic thinking combined with hands-on execution in fast-paced, high-growth environments.
• Demonstrated ability to lead cross-functional initiatives and influence senior stakeholders.
• Open to regular travel to events and other Fanatics offices for various offsite and team meetings

Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/