Director of Strategy

Atlanta, GA (Hybrid)

$150K/yr – $175K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own strategic leadership with a hands-on, culture-driven team that translates consumer and market insights into breakthrough brand work.

  • Growth through Insights: Translate research into actionable brand positioning and campaign strategies.
  • Creative Alignment: Produce insight-driven briefs and partner with creative to land winning concepts.
  • Team and Growth: Lead a strategy group and contribute to new business opportunities and pitches.

Job Description

Responsibilities

  • Lead, mentor, and develop a team of brand and digital strategists, content managers, and social media professionals.
  • Conduct research on consumer behavior, market trends, competitive landscapes, and cultural shifts.
  • Transform complex data and insights into actionable strategic recommendations.
  • Develop strategic frameworks that drive brand positioning, audience engagement, and campaign performance.
  • Create and oversee insight-driven creative briefs that inspire exceptional creative work.
  • Partner closely with creative teams to bring strategic thinking to life across campaigns and content.
  • Collaborate with agency leadership and clients to solve business challenges and identify growth opportunities.
  • Present strategic recommendations, campaign approaches, and creative concepts with confidence and clarity.
  • Stay ahead of emerging trends, platforms, technologies, and consumer behaviors.
  • Contribute directly to agency growth through strategic support of new business opportunities and pitches.

Requirements

  • 10+ years of experience in brand strategy, digital strategy, marketing strategy, or a related discipline.
  • 5+ years of experience leading and developing strategy teams.
  • Agency experience is strongly preferred.
  • Strong expertise in consumer insights, audience segmentation, market research, and brand positioning.
  • Experience using analytics, social listening, and audience research tools to uncover meaningful opportunities.
  • Exceptional communication, storytelling, and presentation skills.
  • Ability to balance strategic leadership with hands-on execution.
  • Deep understanding of digital ecosystems, content strategy, and social media trends.
  • Passion for culture, creativity, innovation, and the power of great ideas.

Benefits

  • Benefits: Comprehensive Medical, Dental, Vision, 401k + match, PTO, Holidays and more!
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Matrix MKTG

Moving the culture forward...Matrix MKTG is a Marketing Agency that specializes in Experiential Activation, Cultural Relevance, Brand Strategy, Influencer Integration, Authentic Multi-Cultural Marketing, and Brand Amplification. We area collection of innovators, curators, executors, and cultural historians who cultivate and craft meaningful relationships between artists, brands, and consumers. We focus on moving the culture forward by humanizing ideas and making them tangible to for people to enjoy

Atlanta, Georgia, USA
18 employees (11 in marketing)

Traffic Signals

Monthly Visitors
132
Traffic Source Mix
Direct
100%

Headcount Trend

Current headcount: ~18

Marketing Team

Marketing Team Size
8 (44% of company)
Median Career Experience
6 years
Median Tenure
1.6 years