Director of Strategy (Influencer Agency)

Responsibilities

• Lead strategic planning with talent to define positioning, audience growth, brand alignment, and long-term revenue opportunities
• Conduct regular talent performance reviews and annual growth planning with creators
• Identify content, platform, and brand partnership opportunities to expand talent reach and earnings
• Partner with talent managers to develop strategic deal opportunities and career growth plans for creators
• Provide ongoing guidance to talent around brand building, content strategy, and monetization opportunities
• Support enterprise partnership opportunities by identifying strong creator-brand alignment across the talent roster
• Participate in key brand pitches where strategic creator positioning is required
• Identify emerging brand categories and partnership opportunities aligned with creator audiences
• Lead talent sourcing and recruitment to grow Ponte Firm’s roster with high-potential creators
• Evaluate potential talent through a strategic lens including audience, growth trajectory, cultural relevance, and monetization potential

Requirements

• 4+ years of experience in influencer marketing, talent management, creator partnerships, or digital media
• Deep understanding of the creator economy and social media ecosystem
• Proven track record working directly with creators or influencers
• Strong network within influencer marketing, media, and brand partnerships
• Experience leading talent strategy, creator development, or influencer marketing programs
• Strong strategic and creative instincts around content, brand positioning, and audience growth