Director of Strategy - Healthcare/Pharma Marketing at VIVO Agency | USA

VIVO Agency

Director of Strategy - Healthcare/Pharma Marketing

USA (On-site)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead healthcare strategy work for client brands, translating challenges into actionable plans and measurable impact.

Own client advisory from hypothesis to strategy path, linking business goals to action.
Must-have: 7+ years in marketing/creative strategy with 3+ years in healthcare.
Standout: Deep expertise in medical specialties and data-driven measurement.

Job Description

Responsibilities

Advise clients for brands reaching consumer and HCP audiences, helping them navigate complex categories
Translate business challenges into clear hypotheses, strategic options, and a winning path forward
Partner closely with client services and creative to develop work that shifts perceptions and market share
Identify and cultivate opportunities to help clients achieve their goals
Become an expert in designated medical specialities/categories and grow the firm’s collective knowledge
Bring data fluency to analyzing opportunities, developing goals, and measuring success
Advance the strategy discipline by contributing to our toolset, processes, and ways of thinking
Be a culture carrier: live the VIVO Core Values, promote inclusion and equity, celebrate great work, and support your teammates generously

Requirements

7+ years of experience in marketing/creative strategy, with 3+ years in healthcare verticals
2+ years strategically leading work at a marketing/creative agency (client presentation, writing creative briefs)
Experience launching medical products and/or working with healthcare providers
Demonstrated ability to advise clients — identifying options and helping them commit to a direction
Experience analyzing categories — market sizing/growth, company and competitive assessment
Experience leading market research — like IDIs, focus groups, surveys, and synthesizing
Exceptional communication skills — written, verbal, and visual — with the ability to simplify complexity
Proficiency with tools like G Suite, Slack, Zoom, and common research platforms
Willingness to travel occasionally for client and agency meetings (up to ~25%)

VIVO Agency

We help healthcare innovators turn complex challenges into market-shaping opportunities—whether it’s launching a first-of-its-kind product, repositioning a brand, or unlocking stalled sales.Our expertise:• Brand Strategy – Be inspiring and distinct• Market Shaping – Build a future only you can own• Product Launches – Sell the problem first• Sales Optimization – Make what works work harderWe partner with teams ready to challenge the status quo.Trusted by Solventum, Nutricia, Johnson & Johnson, GE Healthcare, Real Food Blends, and more.Explore VIVO Pro for insights, tools, and research built for health marketers who want to make their difference matter.

Founded in 2008

Newtown, Pennsylvania, USA

61 employees (10 in marketing)

www.vivoagency.com