In App Marketing Program Manager

San Francisco, CA (Hybrid)

$130K/yr – $135K/yrMid Level4+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end delivery of in-app editorial and marketing placements, managing intake, briefs, trafficking, and launches across surfaces while coordinating with creative, product marketing, brand, product, and engineering teams.

  • Own intake, calendars, asset versions, and launch tracking for high-volume work
  • Coordinate cross-functional teams and dependencies to keep campaigns moving
  • Leverage AI to streamline workflows with human oversight where needed

Job Description

Responsibilities

  • Own the delivery process for in-app editorial content and marketing placements across multiple app surfaces, coordinating priorities, dependencies, approvals, and launch dates.
  • Build and maintain a reliable source of truth for intake, editorial calendars, asset versions, owners, reviews, trafficking status, and launches across a high volume of concurrent work.
  • Translate requests into actionable briefs, deliverables, timelines, and responsibilities; identify missing inputs and resolve ambiguity before it slows execution.
  • Coordinate creative development and trafficking from asset handoff through content delivery system setup, QA, approval, and go-live; verify that approved assets reach the correct placement on schedule.
  • Run status meetings, deadline tracking, and targeted follow-ups that keep creative, agency, product marketing, brand, product, and engineering partners accountable.
  • Anticipate dependencies and launch risks, escalate decisions with clear options, and communicate changes in scope, timing, or readiness to the right stakeholders.
  • Step in to move work forward when needed, including clarifying briefs, consolidating feedback, updating trackers, checking assets, and coordinating missing approvals.
  • Adapt communication to each partner’s needs and turn working sessions into clear decisions, owners, and next steps.
  • Identify recurring bottlenecks and improve the process through templates, clearer handoffs, and automation.
  • Use AI to improve operational workflows such as intake triage, tracker updates, status reporting, and meeting follow-ups; validate outputs and retain human review where accuracy or approvals matter.

Requirements

  • 4–8 years of experience in program or project management, marketing operations, content operations, trafficking, or campaign operations, including direct responsibility for programs delivered within consumer apps.
  • Demonstrated experience managing in-app content, editorial, or marketing delivery across multiple placements or surfaces. Experience must include delivery inside the app, beyond campaigns that promote an app externally.
  • A track record of organizing and shipping a high volume of concurrent work, with clear ownership of tracking systems, delivery cadence, and deadline management.
  • Hands-on familiarity with content delivery or campaign management systems and workflows covering asset handoff, setup, QA, approvals, and publishing. Trafficking or ad operations experience is strongly preferred.
  • Exceptional attention to detail and follow-through, including catching incorrect assets, missing approvals, placement errors, and dependencies before launch.
  • Experience keeping cross-functional partners on deadline without direct authority, with the judgment to escalate blockers and the willingness to help resolve them.
  • Clear, concise communication across creative, product marketing, brand, product, and engineering teams.
  • Ability to learn unfamiliar internal tools quickly and work comfortably with technical partners.
  • Hands-on experience using generative AI to improve operational workflows, with a practical approach to checking accuracy and managing exceptions.
  • Experience with tools such as Asana, Airtable, Smartsheet, or Jira; ability to design a tracking system around the work rather than rely on a particular tool.

Benefits

  • Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
  • 401(k) with company match and immediate vesting; HSA and FSA options
  • College savings and student loan repayment programs
  • Paid parental leave; generous PTO, nine company holidays, and one floating holiday
  • Cell phone stipend; well-being and professional development programs
  • Benefits are subject to applicable plan terms and eligibility requirements.
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PPT Consulting

PPT Consulting, empresa con más de 25 años de experiencia en procesos de transferencia de tecnología empresarial y enfocada a implementaciones de sistemas ERP, principalmente en sectores de Industria y actualmente ofreciendo soluciones sobre la estrategia de Industria 4.0, IoT (Internet de las Cosas), aprovechando las nuevas tendencias tecnológicas que los productos ofrecen a las empresas y su beneficio en la eficiencia, reducción de costos y incremento en producción, mediante indicadores de desempeño de acción inmediata.consultora socialmente responsable con enfoque de integración en Personas, Procesos y Tecnología contribuyendo al logro de los objetivos de nuestros clientes, colaboradores, socios y accionistas.A través de nuestros Servicios de Consultoría y Soporte, nuestros clientes cuentan con todo el respaldo necesario para la gestión y operación una vez que han tomado la decisión de invertir en alguna de nuestras soluciones tecnológicas.

Founded in 1999
Benito Juárez, Mexico City, MEX
54 employees (6 in marketing)

Salaries

Posted range

$130K/yr – $135K/yr

Taken straight from the job posting.

See all PPT Consulting salaries

Marketing Team

Marketing Team Size
3 (6% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
9

Traffic Signals

Monthly Visitors
116
Traffic Source Mix
Search
47.5%
Direct
31.6%
Referral
12.4%
Social
5%
Paid
1.1%

Headcount Trend

Current headcount: ~54
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In App Marketing Program Manager

PPT Consulting · San Francisco, CA · Hybrid