Responsibilities

• Develop comprehensive advertising and communication strategies based on market research, brand positioning, and business objectives.
• Build deep insight into customer beliefs, attitudes, and behaviors across the full journey using primary and secondary research and social listening.
• Deploy and manage independent research and surveys using tools such as Pollfish, SurveyMonkey, or Qualtrics to generate proprietary insight for clients.
• Research and write creative briefs; brief and inspire internal teams with strategic direction grounded in data.
• Develop content strategy for campaigns that engages customers and drives behavior change.
• Conduct audience analysis and identify target demographics for campaigns.
• Design multichannel customer experience programs, including email, direct mail, mobile, and social.
• Collaborate with creative, media, digital, and account teams to deliver a consistent brand narrative across all channels.
• Monitor and analyze campaign performance, adjust strategy based on insights, and manage advertising budgets across channels.
• Develop and present strategic plans, recommendations, and performance reports to clients and stakeholders.

Requirements

• 5+ years of experience in strategic planning at an agency
• BA or BS in Advertising, Marketing, Business, Communications, or a related field
• Proven experience designing and deploying research and surveys via platforms such as Pollfish, SurveyMonkey, or Qualtrics
• Strong understanding of digital marketing platforms (Google Ads, Meta, programmatic advertising)
• Experience with marketing analytics tools (e.g., Google Analytics, HubSpot, SEMrush)
• Excellent analytical, organizational, and communication skills; extremely detail-oriented
• Ability to manage multiple projects at once and align strategy with business goals
• Open to some travel

Benefits

• Medical, Drug, Vision, Dental
• Dental and Vision Insurance,
• 20 Days of Paid Time Off
• 12 Paid Holidays
• 401K Plan with match
• STD and LTD insurance
• Life & Voluntary Life Insurance
• AD&D Insurance
• Flexible Spending Accounts (FSA)
• Health Savings Account (HSA)