Responsibilities

• Own the input side of every engagement: audience, category, brand, and culture.
• Transform syndicated, panel, retailer data, and desk research into a defensible point of view.
• Interrogate every brief. Ask the question behind the question, then find the answer nobody assigned.
• Build and catalogue the shopper and retailer knowledge base the whole agency pulls from.
• Identify and isolate the real business problems brand communications can actually affect.
• Draft the strategic spine: tensions, insights, and propelling questions that excite our media/creative teams.
• Develop annual commerce marketing strategies and calendars by channel, by customer, by season.
• Guide trade, commerce, and shopper investment to maximize trial, drive repeat, and build loyalty.
• Defend the core idea and the key tactics in the room with client, creative, and retailer.
• Map how shoppers move from trigger to loyalty: the moments, mindsets, and barriers that stall purchase.

Requirements

• 6–10 years of experience in shopper/commerce strategy, with 2–3 years of media, commerce, or RMN experience.
• Strong analytical skills, with the ability to distill insights and takeaways from large data sets.
• Deep understanding of omnichannel customer experiences: physical retail, ecommerce, BOPIS etc.
• Fluency in the data that runs commerce businesses: Numerator, Circana, Kantar, Resonate, RMN reporting.
• Hands-on RMN planning experience, with a real perspective on where each network earns its budget.
• Ambitious and proven track record of AI adoption for end-to-end strategy workflows.
• Keen attention to detail; include the rocketship emoji in your resume so we know you read this.
• Collaborative up and down the agency. You build with the people, not at them.
• You write briefs people want to work on. Short, sharp, aimed at a real problem.
• Excellent written and verbal communication, presentation, organizational, and interpersonal skills.

Benefits

• Full-Time Benefits (Medical, Dental, Vision, Life)
• Training and Career Development
• Generous Paid Time-Off
• 401K & Corporate Match
• Cell & Home Office Reimbursement Stipend