Director, Strategy & Analytics

New York City, NY (Remote)

$110K/yr – $160K/yrDirector/Executive8+ years expFull time

Posted 22 hrs ago

Job Summary

Own and guide senior agency client programs in creator marketing, ensuring data-driven insights translate into strategy and action across campaigns.

  • Lead cross-functional teams from insights to execution
  • Translate performance data into business KPIs and recommendations
  • Drive thought leadership on creator trends and industry direction

Job Description

Responsibilities

  • - Serve as a senior point of contact for our Agency clients across creator marketing programs, ensuring clarity, alignment, and excellence in execution.
  • - Ensure creator strategies ladder to audience insights, content trends, and performance metrics driving brand goals.
  • - Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
  • - Maintain an understanding of the creator and cultural landscapes, with the ability to bring a proactive POV to the client and internal teams on where the creator economy is heading.
  • - Bridge the gap between strategy, creative, and creator, ensuring insights fuel every state of a campaign and are driving everything we do for our brands.
  • - Support key initiatives, pitches, and innovation planning that showcase the power of data-driven influence.
  • - Guide a team in turning data into clear narratives that move clients from insight to action.

Requirements

  • 8+ years of experience across influencer, media, digital, or brand strategy - ideally within agency or consultancy environments.
  • An understanding of creator/influencer and an understanding of the category’s pace, nuance, and consumer mindset is key to success.
  • Strong ability to translate data into compelling business stories and visual outputs
  • Proven success translating marketing objectives into influencer/creator programs that deliver measurable business results.
  • Hands-on experience with platforms as it relates to:
  • Influencer/Creator Marketing (Captiv8, Traackr, CreatorIQ, Tagger, etc.)
  • Social Media Management/Listening (Pulsar, Quid, Infegy, Brandwatch, etc.)
  • Insights Tools and Resources (GWI, Demographics Pro, Mintel, eMarketer, etc.)
  • A confident communicator who can distill complex insights and build trust.
  • Highly proactive and solutions-oriented, with a bias toward action and the ability to bring clarity in moments of ambiguity.

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Salaries

Posted range

$110K/yr – $160K/yr

Taken straight from the job posting.

See all Influential salaries

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Recent News

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Director, Strategy & Analytics

Influential · New York City, NY · Remote