Responsibilities - Serve as the senior strategic and business lead across key client accounts, maintaining overall ownership of account health, client satisfaction, and performance outcomes - Build and cultivate executive-level client relationships, acting as a trusted advisor and primary strategic partner to senior client stakeholders - Lead the development of integrated cross-channel media strategies spanning Paid Search, Paid Social, Programmatic/Display, Online Video, and emerging digital platforms - Guide long-term account planning by aligning media strategy with clients' business objectives, growth priorities, and evolving market dynamics - Oversee strategic direction across campaign planning, activation, optimization, budget allocation, measurement, and reporting to ensure programs deliver against business goals - Identify opportunities to grow client partnerships through proactive strategic recommendations, innovation, testing initiatives, and expanded service offerings - Translate complex performance data, market intelligence, and industry trends into clear business recommendations and executive-level narratives - Lead high-impact client meetings, quarterly business reviews, annual planning sessions, and executive presentations - Partner closely with channel specialists, analytics, creative, ad operations, and leadership teams to develop integrated solutions that drive measurable business impact - Provide strategic oversight and leadership across multiple accounts, ensuring consistency, quality, and operational excellence throughout client programs - Manage and develop a team of Associate Directors, Managers, Senior Analysts, and Analysts by providing coaching, mentorship, performance management, and career development support - Foster a culture of collaboration, accountability, innovation, and continuous learning across the team - Contribute to agency growth initiatives through thought leadership, cross-functional collaboration, new business support, and process innovation