Director, Strategic Planning, VP

New York City, NY (Hybrid)

$108K/yr - $139K/yr (Est.)Director/Executive8+ years expFull time

Posted 20 hrs ago

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Job Summary

Own and advance brand strategy across multiple accounts, leading workshops, mentoring teams, and driving insights, with a focus on pharma marketing, AI-enabled strategy, and new business development.

  • Lead strategic planning and client workshops
  • Develop market insights and mentor junior staff
  • Drive new business development and storytelling

Job Description

Responsibilities

  • Lead strategic planning for multiple accounts, driving autonomy and proficiency.
  • Execute expert-level understanding of disease state, indications, customer needs, and science.
  • Develop and mentor junior team members on brand strategy deliverables.
  • Provide market research expertise, driving insight mining and ideation.
  • Utilize planning tools, ensuring proper use in positioning, insight generation, and creative brief writing.
  • Lead new business development, immersion insight gathering, storytelling, and strategy development.
  • Facilitate complex client workshops and brainstorming sessions.
  • Supervise and mentor Directors and Associate Directors, fostering career growth.
  • Manage talent development, hiring, staffing, and performance management.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred).
  • 8+ years of brand strategy or market research experience in an agency setting (preferred).
  • Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms.
  • Excellent communication, strategic thinking, and analytical skills.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines.
  • Strong understanding of agency offerings, pharma marketing, and industry trends.
  • Expertise in brand strategy, promotional strategy, and AI platform utilization.
  • Curiosity, passion, and agility in a fast-paced environment.
  • Collaborative mindset with ability to build strong relationships.
  • Problem-solving, influence, and accountability skills to drive results.
Omnicom Health Market Access logo

Omnicom Health Market Access

Omnicom Health Market Access is a specialized market access network that helps life sciences brands navigate complexity and accelerate access for patients, providers, payers, and decision makers. Combining strategy, creative, analytics, and technology, the organization delivers integrated, data-driven solutions that turn insight into action. With more than 300 dedicated market access professionals and the support of Omnicom Health’s global capabilities, Omnicom Health Market Access helps brands bring life-changing treatments to the people who need them most.

55 employees (16 in marketing)

Traffic Signals

Monthly Visitors
360.4K
Traffic Source Mix
Search
41.3%
Direct
45.8%
Referral
7.2%
Social
3.4%
Paid
2.2%

Headcount Trend

Current headcount: ~55

Marketing Team

Marketing Team Size
14 (25% of company)
Marketing Roles Posted (Last 30 Days)
9