Director, Strategic Planning and Marketing

Denver, CO (On-site)

$156K/yr – $234K/yrDirector/Executive8+ years expFull time

Posted 12 days ago

Job Summary

Own and lead the STRAT process and cross-functional workstreams to translate long-range priorities into actionable initiatives, while directing market analysis, GTM, growth marketing, and product management alignment for senior leadership.

  • Strategic planning and AOP alignment
  • Market and portfolio analysis for growth opportunities
  • Go-to-market, marketing strategy, and cross-functional leadership

Job Description

Responsibilities

  • Lead the Strategic Planning (STRAT) process, including development, refresh, and annual review of long-range (3–5 year) and mid-term (12–18 month) strategic priorities.
  • Translate strategic priorities into AOP inputs, key initiatives, and measurable outcomes in partnership with Finance, Sales, Engineering and Operations.
  • Directs market analysis on mega-trends and key industry changes to identify business unit strengths, weaknesses, opportunities and threats (SWOT). Conduct portfolio, segment, and market analysis to identify growth opportunities, gaps, and risks.
  • Leads analysis of Total Addressable Market, Served Available Market, and Target Market;
  • Apply 80/20 principles to products, customers, segments, and applications to optimize focus, investment, and returns.
  • Provide strategic insight and recommendations to senior leadership on growth investments, resource allocation, and market expansion.
  • Analyzes, plans, implements, and evaluates short- and long-term business strategies and market initiatives in collaboration with business unit leadership.
  • Lead go-to-market strategy, including positioning, messaging, pricing collaboration, and launch excellence for new and existing offerings.
  • Oversee growth marketing strategy, including demand generation, funnel optimization, account-based marketing, and lead development.
  • Ensure marketing programs support sales enablement, pipeline development, and customer acquisition goals.

Requirements

  • Bachelor’s degree in Industrial Management, Engineering or Business Administration required; Master’s degree in Engineering or Business Administration preferred.
  • At least 8+ years of related experience required.
  • Strong analytical capability, including market analysis, financial acumen, and 80/20 application.
  • Proven ability to influence senior leaders and lead cross-functional initiatives.
  • Demonstrated experience leading strategic planning (STRAT), AOP alignment, and portfolio strategy.
  • Excellent written and verbal communication skills.
  • Excellent managerial and supervisory skills.
  • Excellent analytical and problem-solving skills.
  • Extensive marketing and product management knowledge.
  • Proficient in Microsoft Office Suite and engineering software.

Preferred

  • Master’s degree in Engineering or Business Administration preferred.

Benefits

IDEX Corporation logo

IDEX Corporation

With about 9,000 employees across the globe, IDEX (NYSE: IEX) designs and manufactures products that are vital to the advances of modern life and help IDEX live its purpose – Trusted Solutions, Improving Lives. From satellite communications to water systems, from medical diagnostic components to emergency rescue tools and more, we collaborate with customers in the most critical industries to develop solutions that make the world better today and into the future. Founded in 1988, IDEX now includes more than 50 dynamic businesses around the world and manufacturing operations in more than 20 countries.

Founded in 1993
Northbrook, Illinois, USA
3.1K employees (87 in marketing)

Salaries

Posted range

$156K/yr – $234K/yr

Taken straight from the job posting.

See all IDEX Corporation salaries

Funding

Total Funding
$500M
Last Raise
$500M
Post IPO Debt, 2 years ago

Funding History

  • Aug 2024
    Post IPO Debt • $500M

Traffic Signals

Monthly Visitors
38.1K
Traffic Source Mix
Search
45.2%
Direct
42.6%
Referral
6.5%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~3.3K

Recent News

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Director, Strategic Planning and Marketing

IDEX Corporation · Denver, CO · On-site