Director, Strategic Partnerships & Digital Media Investment

USA (Remote)

$135K/yr – $155K/yrDirector/Executive6+ years expFull time

Posted 5 days ago

Job Summary

Responsible for owning and scaling Wpromote's media investment function, guiding strategy, negotiations, activation, and value realization across partners and internal teams.

  • Lead investment strategy, JBPs, and upfront commitments
  • Translate agreements into activation plans and governance
  • Build scalable reporting, tools, and processes

Job Description

Responsibilities

  • Owning Wpromote’s media investment function and strategically managing agency spend to maximize client value and commercial outcomes
  • Developing investment strategies across priority media partners, including Joint Business Plans (JBPs), upfront commitments, incentive programs, and principal commercial agreements
  • Providing investment and negotiation recommendations based on agency spend, forecasting, client needs, historical performance, marketplace dynamics, and partner opportunities
  • Managing strategic investment agreements from negotiation through activation, pacing, reconciliation, and value realization
  • Translating negotiated agreements into clear activation plans, ownership models, and requirements for internal teams
  • Establishing processes and controls that provide visibility into partner commitments, risks, opportunities, and earned, outstanding, and deployed value
  • Partnering with Finance, Legal, Commercial Strategy, and Revenue Operations to ensure accurate documentation, invoicing, reconciliation, and recognition of commercial agreements
  • Supporting priority pitches and RFPs under $50 million by leading media exercises, commercial analyses, and investment recommendations
  • Translating Wpromote’s investment scale, partner agreements, and commercial advantages into tangible client value propositions
  • Serving as the connective point across Media, Sales, Partnerships, Finance, Legal, and Commercial Strategy for investment-related initiatives

Requirements

  • 6-8 years of experience in media investment, media buying, agency commercial strategy, or a related discipline, ideally within a major agency, holding company, or scaled independent agency
  • Experience managing significant media investment across multiple channels, with linear television, CTV, and streaming experience highly valued
  • Demonstrated experience negotiating and managing agency-level upfronts, JBPs, spend commitments, incentive structures, and principal commercial agreements from activation through reconciliation
  • Strong knowledge of traditional investment principles and the evolving media ecosystem, including programmatic, major platforms, retail media, and emerging channels
  • Deep understanding of investment economics, including forecasting, commitments, incentives, rebates, credits, added value, makegoods, margin impact, and value realization
  • Ability to leverage agency spend, commercial agreements, and partner relationships to create incremental client and agency value
  • Strong analytical and financial acumen, with the ability to translate investment data into negotiation strategies, commercial recommendations, and executive-level decisions
  • Experience building scalable processes, reporting, systems, and controls for a growing investment function
  • Strong program management skills and the ability to bring structure, sound judgment, and accountability to complex or evolving initiatives
  • Excellent communication and presentation skills, with the ability to influence senior leaders, clients, partners, and cross-functional teams

Benefits

  • Remote-first culture
  • Flexible schedules
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Work from anywhere options*
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
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Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001
El Segundo, CA, US
694 employees (281 in marketing)

Salaries

Posted range

$135K/yr – $155K/yr

Taken straight from the job posting.

See all Wpromote salaries

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