Responsibilities

• Utilizing prior experience and leadership, install best in class methodologies, tools, and processes to model strategic insights and turn them into actionable activities.
• Own market sizing and segmentation, defining and aligning TAM / SAM across GTM verticals as well as across channels
• Develop market maps and segmentation analysis for GTM verticals that drive meaningful insights and behaviors related to product categories, regions, customers, and industries. Leverage insights to define ICPs that are actionable by Sales and Marketing teams.
• Proactively lead and leverage VOC programs to identify key value propositions and points of differentiation. Utilize VOC to shape channel preference, messaging, positioning, and to drive overall customer experience strategies.
• Build and maintain a deep fact-based understanding of macro and local drivers, short and long-term industry trends, customers, competitors, and emerging technologies.
• Analyze complex and dynamic value chains, validate market assumptions through primary and/or secondary research and voice of customer initiatives. Collaborate with commercial and other leaders to determine value gaps and guide growth initiatives to drive sales and margin expansion.
• Serve as a strategic resource, working closely with marketing and demand generation teams to develop compelling campaigns and messaging to address value gaps and to create promotional strategies to ensure success.
• Actively participate in industry and trade associations to drive positioning, brand awareness, and thought leadership.
• Identify targets for business development opportunities in adjacent products or markets that will drive value and growth.
• Collaboration and alignment: Work closely with Sales, Rental, Parts and Service teams across GTM verticals to ensure an advanced knowledge of markets, driving refinement of where to play and how to win strategies.