Director, Strategic Marketing - Product

Responsibilities

• Lead, coach, and develop strategic equity and fixed income product marketers in planning, storytelling, prioritization, stakeholder management, and deliverable execution.
• Serve as the strategic marketing lead for Natixis Solutions offerings, including direct indexing, custom solutions, and portfolio consulting services.
• Build, implement, and continuously improve a templated selling system that connects product messaging, advisor-facing content, digital engagement, sales enablement, and follow-up opportunities.
• Identify go-to-market opportunities based on market themes, advisor needs, product priorities, and distribution feedback, then lead execution with strategic product marketers, distribution, Investment Strategy Group, and marketing partners.
• Contribute to the content editorial board by bringing forward timely ideas, shaping thematic opportunities, and connecting content plans to advisor and sales needs.
• Synthesize ideas across the team, evaluate tradeoffs, and recommend priorities that balance business impact, advisor relevance, distribution needs, and marketing capacity.
• Develop differentiated storytelling that connects market opportunity, advisor need, investment solution, portfolio application, and the Natixis value proposition.
• Drive integrated advisor-facing programs by establishing clear plans, roles, timelines, approvals, and next steps that keep cross-functional work moving from strategy through execution.
• Alongside your team, act as a strategic product marketing resource for Client Marketing partners, collaborating on client- and channel-specific campaigns, advisor communications, and tailored activation opportunities where product expertise and market context are needed.
• Clarify objectives, resolve ambiguity, escalate issues as needed, and help partners make informed tradeoff decisions that keep initiatives moving.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Finance, Economics, or a related field.
• 10+ years of experience in product marketing, strategic marketing, campaign strategy, financial services marketing, or a related discipline.
• Experience leading, coaching, or mentoring marketers, with a track record of improving planning, deliverables, decision-making, and business alignment.
• Strong understanding of investment products, asset classes, advisor audiences, market themes, portfolio applications, and solutions-oriented offerings.
• Excellent written and verbal communication skills, with the ability to translate complex investment concepts into clear, accurate, differentiated, advisor-relevant marketing.
• Ability to lead cross-functional initiatives, influence without direct authority, manage senior stakeholders, and coordinate complex workstreams in a highly regulated environment.
• Experience developing go-to-market plans, content ecosystems, digital journeys, sales enablement programs, advisor-facing campaigns, and marketing automation programs.
• Strong judgment and prioritization skills, including the ability to assess tradeoffs, recommend a path forward, and keep work moving without perfect information.
• Confident leadership presence, with the ability to facilitate productive discussions, bring forward new ideas, ask strong questions, challenge constructively, resolve friction, and keep stakeholders focused on shared goals.
• Strong organizational skills, attention to detail, and ability to balance team leadership, individual coverage, strategic planning, execution, reporting, and ongoing optimization.

Preferred

• A Series 7 license and/or professional investment designations such as CFA, CAIA, or similar credentials are strongly preferred.

Benefits

• Benefits include, but are not limited to; comprehensive medical, dental and vision insurance, paid time off, 401k plan, tuition reimbursement, student loan repayment program, wellness benefits and volunteer programs*.