Responsibilities

• Steward the brand.
• Drive enrollment through strategic partnerships.
• Build a vibrant digital presence.
• Tell stories that matter.
• Be the School’s voice in critical moments.
• Build and lead a team.
• Serve as a strategic partner to leadership.
• Manage external marketing partners.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field
• 7+ years of progressive experience in marketing and communications, with demonstrated leadership responsibility
• Proven track record of developing and executing integrated, data-driven marketing strategies
• Demonstrated experience developing, managing, and evolving a cohesive brand identity across channels and audiences
• Strong written and verbal communication skills with the ability to adapt across audiences and formats
• Experience navigating sensitive communications and reputational situations with sound judgment, discretion, and a clear, consistent voice
• Proficiency with digital marketing platforms, CMS/website management, email marketing tools, and analytics (Google Analytics or equivalent)
• Fluency in social media strategy and platform management, including content planning, community engagement, and performance analysis
• Experience managing staff, vendors, and budgets

Preferred

• Experience in an independent school, higher education, or mission-driven nonprofit environment
• Familiarity with enrollment marketing, CRM systems (e.g., Finalsite, Blackbaud, FACTS), and funnel-based campaign strategy
• Experience with paid digital advertising (Meta, Google Ads) and SEO/SEM strategy
• Graphic design proficiency (Adobe Creative Suite or equivalent)
• Video production experience or ability to direct video projects

Benefits

• TVS is a place where the work is meaningful, the people are exceptional, and leadership is supportive and energized. You'll join a vibrant Pre-K through 12 community where students are genuinely known and valued,and where the adults around them are just as committed to their own growth. You&aposll have a real seat at the table, a leadership team that believes in your vision, and the runway to build something that lasts.
• Compensation is competitive and commensurate with experience, benchmarked against peer independent schools in the Dallas–Fort Worth market.
• A comprehensive benefits package includes health coverage, immediate vesting in a 403(b) retirement plan with employer matching; and an Employee Assistance Program.
• We are committed to supporting your ongoing professional growth in the field.
• This role requires flexibility to work occasional evenings or weekends for school events, emergencies, or campaign launches.
• The ability to maintain confidentiality and work effectively across a diverse school community — students, families, faculty, staff, and alumni — is essential.