Responsibilities

• Steward the brand. At TVS, our brand is how we show up in the world. You'll manage our visual identity, editorial voice, and the narrative framework that connects prospective families, current students and parents, alumni, and donors to our story. You'll develop messaging that's authentic, differentiated, and deeply rooted in our commitment to fine scholarship, wide constructive interests, intelligent citizenship, and spiritual and moral development. You'll make sure that every touchpoint - from our website to our social channels to the materials families receive - reflects who we are at our best.
• Drive enrollment through strategic partnerships. You'll work hand-in-hand with our Director of Enrollment Management to move families from awareness to inquiry to enrollment. You'll design campaigns that are targeted, measurable, and that resonate deeply with prospective families. You'll dive into tools like Niche.com, leverage CRM data, and build nurture sequences that meet families where they are. You'll create viewbooks, digital presentations, web content, and more that doesn't just inform, but inspires.
• Build a vibrant digital presence. Our website and social media are the front doors to our school. It's important that they reflect the balance between our historical roots and the energy, excellence, and innovation happening on our campus every day. You'll lead the strategy for our digital ecosystem, ensuring our content is current, compelling, and optimized for discovery. You'll establish KPIs, track performance, and use data to guide decisions to demonstrate that we're not just keeping up, but leading the way.
• Tell stories that matter. At the heart of this role is storytelling. You'll identify and produce the stories that showcase student achievement, faculty distinction, and institutional impact. You'll oversee school publications, manage our content calendar, and direct photographers, videographers, and creative vendors to build a library of assets that brings our mission to life in authentic and accessible ways.
• Be the School's voice in critical moments. Whether it's a routine community update or a moment of uncertainty that requires calm, clear communication, you'll be the person we turn to. You'll manage timely, accurate, and appropriately-toned communications to our community, build relationships with local and regional press and develop crisis communication protocols. In difficult moments, you'll help TVS show up with integrity and confidence.
• Build and lead a team. You'll inherit a capable foundation and help determine how to grow it. You'll advise the Chief Advancement Officer about team structure, make the case for new resources and build a culture of creativity, collaboration and high standards. As the team grows, you'll manage additional direct reports and mentor emerging talent.
• Serve as a strategic partner to leadership. This role is a vital member of the senior administrative team. You'll contribute to school-wide planning, collaborate across departments, and work closely with Advancement on campaign messaging and donor communications. You'll be a trusted advisor to the Head of School, helping him lead with clarity, bringing both creativity and good judgment to every challenge.
• Manage external marketing partners. You'll work closely with select outside firms providing expertise in areas such as SEO, Google Analytics, and digital optimization. You'll ensure their work is aligned with TVS strategy, translate insights into action, and serve as the internal lead on performance and accountability.