Director of Strategic Marketing

Saint Paul, MN (Unknown)

$125K/yr – $180K/yrDirector/Executive10+ years exp

Posted 22 hrs ago

Job Summary

Own and lead the Marketing organization to drive growth by aligning strategy, messaging, and collaboration across service lines, with accountability for governance, capability development, and pursuit effectiveness.

  • Lead and develop the Marketing team and culture
  • Align marketing with growth objectives and client development

Job Description

Responsibilities

  • Marketing Leadership
  • Lead and develop the Marketing team while promoting a culture of collaboration, accountability, continuous improvement, and client service.
  • Provide oversight for proposals, pursuit support, brand management, communications, digital marketing, events, and industry visibility activities.
  • Establish priorities and allocate resources to support firmwide and divisional growth objectives.
  • Ensure consistency in messaging, positioning, visual identity, and client-facing communications.
  • Growth Enablement
  • Partner with operational leaders and Business Development professionals to support strategic growth initiatives.
  • Help identify and evaluate market opportunities, emerging trends, client needs, and competitive positioning.
  • Support market expansion initiatives and strategic growth priorities.
  • Facilitate collaboration across service lines, divisions, and regions to strengthen companywide execution.

Requirements

  • Bachelor's degree in Marketing, Communications, Business, Public Relations, or professional services related field.
  • Minimum 10 years of progressively responsible marketing, business development, or growth leadership experience.
  • Experience within the architectural, engineering, construction, professional services, or consulting industry.
  • Demonstrated success leading teams and developing talent.
  • Experience supporting proposals, pursuits, and client development initiatives.
  • Strong communication, facilitation, and relationship-building skills.
  • Ability to collaborate effectively with technical professionals, operational leaders, and business developers.
  • Experience developing and implementing strategic marketing initiatives.
  • Strong organizational and project management skills.
  • Solid understanding of business development.

Preferred

  • Experience leading Marketing within a multidiscipline A/E/C consulting environment.
  • Experience supporting market expansion, service diversification, or strategic growth initiatives.
  • Experience with CRM strategy, client intelligence, and pursuit analytics.
  • Knowledge of account planning, capture planning, and business development processes.
  • Experience supporting cross-selling and enterprise client development efforts.
  • Experience utilizing market research and competitive intelligence to inform business decisions.
  • Demonstrated ability to align marketing activities with organizational strategy and growth goals.
  • Experience supporting thought leadership, industry positioning, and market visibility initiatives.
  • Active participation in industry organizations and professional associations.

Benefits

  • Health, dental, and vision Insurance.
  • Short and long-term disability and life insurance.
  • Employee stock ownership plan (ESOP) and 401K with company match.
  • PTO, paid holidays including two floating holidays, and a flexible work schedule.
  • Professional development opportunities.
Ayres Associates logo

Ayres Associates

In 1959, Owen Ayres founded Ayres Associates atop a steadfast foundation of honesty, innovation, and good old-fashioned hard work – and a vision for a firm that revolved around strong, reliable partnerships.Decades (and thousands of rewarding partnerships) later, Ayres has grown to become a nationwide team of industry experts, representing some of the most inventive problem-solvers in the country. That team has planned, designed, and facilitated the creation of thousands of projects that keep our nation's infrastructure reliable and responsive.Our Core ServicesCivil + Municipal EngineeringEnvironmentalGeospatialLandscape ArchitectureMEPPlanning + DevelopmentRiver Engineering + Water ResourcesStructural Design + InspectionSubsurface Utility EngineeringTransportationOur Core ValuesProvide smart, creative solutionsTreat clients as partnersConduct business with integrityChallenge, support, and recognize our employee ownersShow commitment to community

Founded in 1959
Eau Claire, Wisconsin, USA
480 employees (36 in marketing)

Salaries

Posted range

$125K/yr – $180K/yr

Taken straight from the job posting.

Marketing Strategy median pay in the United States

$130K/yr

Most earn $97K to $171K. Based on 645 salaries, including bonus and equity.

See all Ayres Associates salaries

Marketing Team

Marketing Team Size
15 (3% of company)
Median Tenure
7.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.7M
Last Raise
$573K
Series Unknown, 11 months ago

Funding History

  • Apr 2025
    Series Unknown • $573K
  • Apr 2024
    Series Unknown • $587.5K
  • May 2023
    Seed • $577.2K

Traffic Signals

Monthly Visitors
13.9K
Traffic Source Mix
Search
36.3%
Direct
51.7%
Referral
8.4%
Social
2.1%
Paid
1.5%

Headcount Trend

Current headcount: ~480
Ayres Associates logo

Director of Strategic Marketing

Ayres Associates · Saint Paul, MN · Unknown