Responsibilities

• Guided by the overarching Athletics strategic plan, the employee will create and lead the planning and execution of digital content and communications specific to the Department's Olympic Sports portfolio and the sports they are assigned to either execute or oversee.
• This employee will exhibit proficiency in graphic design and video editing platforms.
• A specific output created, managed and updated by the employee is the Olympic Sports media plan - an overarching strategy that highlights how each sport will communicate to the variety of audiences.
• The Director will supervise 1-2 staff members performing similar work and will provide direction, oversight, and guidance to them.
• The Director will leverage content creation skills to drive social media strategy and output for assigned sports in conjunction with the overarching media plan.
• Establish relationships with key stakeholders involved with the sports they are assigned, including, but not limited to, media members, governing body heads, conference resources, NCAA employees, and sport-specific influencers and content strategists, to ensure optimal coverage, attention, brand recognition, and publicization for external audiences.
• This role requires collaborative work and sport-specific media plan leadership across the department, including with coaches, senior leaders and campus entities.
• Internally, there is an emphasis on integrating with other content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment.
• Other duties may include arranging and conducting interviews, maintaining and compiling records and statistics, and serving as a team historian for assigned sports.
• Team and Employee Management: Supervise and manage 1-2 Assistant Directors, Strategic & Creative Communications, through directing and providing leadership to achieve the goals of the unit. Ensure that direct reports are meeting the demands of the unit and the department's mission, and executing their job tasks expertly and efficiently. Responsible for human resources oversight of direct reports, such as recruitment, hiring, training, evaluations, etc.
• Staff Integration within Olympic Sports: engage with all direct reports and critical members of the assigned Olympic Sports teams to assist the immersion of the unit into the team, its student-athletes, and coaches, all for the goal of sharing a consistent and exciting message for public consumption.
• As a contributor, engage with all members of the assigned Olympic Sports teams to learn the student-athletes' personalities, talents, and abilities, exploit coaches' strengths for public consumption, identify sport influencers, and engage to broaden the message and identify and target critical audiences that can amplify the strategies of elevating the sport publicly.
• Capture and create content organization: As a supervisor, manage, organize, and track the content in support and in alignment with the Media plan.
• As a contributor, extension, and critical player with the Olympic Sports team makeup, capture content (as needed) in support and in alignment with the Media plan. Content can be in all forms - video, visual, graphic, written, spoken, etc. Platforms include, but are not limited to Adobe Photoshop, Adobe Premier, iMovie, et.
• Olympic Sport Media Plan Creation: For all supported Olympic sports by the staff, create, manage, communicate,and continue to revise a Media Plan template for staff to use. The media plan will highlight on a scheduled basis the flow of information, how communication will occur, cadence of messaging, types of content, intended audiences and other key factors in publicizing the team.
• Storytelling Integrator: Collaboratively work with the management group that oversees content creators, Athletics digital ecosystems directors, Cal Athletics fundraisers and game day entertainment employees to ensure strategy is being followed and the unit is in synch with others.
• Keep a firm working knowledge of the overall strategy shared by these groups that in totality make up the external engine of Cal Athletics.
• Strategic Communications Project Manager: Serve as the main trouble-shooter, problem solver and the public's management face for the unit and the Olympic sports in regards to all storytelling aspects.
• Project manage requests, coverage, and alterations or additions to the media plan and maintain historical knowledge of each sport.