Responsibilities

• Strategic Communications: - Lead the development and execution of integrated communications strategies supporting the CAP’s mission, enterprise priorities, member engagement, customer engagement, advocacy, and reputation. - Translate organizational priorities into audience-centered communications objectives, channel strategies, messaging frameworks, and measurable outcomes. - Advise senior leaders and internal partners on digital communications opportunities, risks, audience needs, and emerging trends. - Ensure coordination across strategic communications, marketing, creative services, advocacy, membership, education, and business units.
• Digital Communications Strategy and Governance: - Establish and lead the CAP’s enterprise digital communications strategy across web, email, social media, search, multimedia, podcasts, and emerging channels. - Develop governance standards, publishing practices, editorial workflows, and accountability measures that promote consistent, accessible, accurate, and high-quality digital communications. - Lead a website distributed content model by providing strategic direction, consultation, standards, training, and oversight to content contributors across the organization. - Define channel roles and audience journeys to ensure that digital platforms work together as an integrated ecosystem.
• Website, Search, and Digital Experience: - Provide strategic oversight for CAP.org content, including governance, information architecture, content quality, user experience, accessibility, search optimization, and continuous improvement. - Partner with technology, user experience, product, marketing, and business teams to identify and prioritize enhancements to digital functionality and audience experience. - Ensure digital content is current, accurate, audience-centered, accessible, and aligned with CAP brand and editorial standards. - Lead the communications approach to search visibility, including SEO and evolving answer-engine and generative-engine optimization practices.
• Audience Engagement, Analytics, and Optimization - Establish goals, KPIs, measurement frameworks, and reporting practices for the CAP’s digital communications channels and campaigns. - Use quantitative and qualitative audience insights to evaluate performance, identify opportunities, and improve content, channels, campaigns, and user journeys. - Present performance metrics, findings, and actionable recommendations to communications leadership, senior executives, and cross-functional stakeholders. - Guide audience segmentation, testing, personalization, and channel optimization strategies to improve engagement and organizational impact. - Connect digital communications performance to organizational objectives rather than reporting channel activity alone.
• Team, Operations, and Innovation - Lead, coach, and develop digital communications staff while establishing clear priorities, roles, workflows, and performance expectations. - Manage digital communications resources, vendors, agencies, contracts, and provide input on budgets. - Promote collaboration, experimentation, and responsible adoption of new technologies. - Monitor developments in artificial intelligence, search, content distribution, platform algorithms, privacy, and audience behavior, recommending appropriate responses for the CAP. - Ensure digital communications practices comply with applicable accessibility, privacy, copyright, brand, and organizational policies.

Requirements

• A bachelor’s degree in communications, public relations, marketing, or a related field is required.
• A minimum of 10 years of progressively responsible experience in strategic communications, digital communications, content strategy, digital marketing, or a related field, including experience leading teams and enterprise-level digital initiatives.
• Experience in a medical association, health care organization, professional society, or similarly complex, mission-driven organization is preferred.
• Exceptional written and verbal communication skills.
• Strong leadership and team management abilities.
• Proficiency in digital media tools, analytics platforms, and content management systems.
• Crisis management experience and a proven ability to communicate effectively under pressure.

Preferred

• Experience in a medical association, health care organization, professional society, or similarly complex, mission-driven organization is preferred.

Benefits

• We offer a generous compensation and benefits package, 401K, and more -- visit Careers at the CAP for more details