Responsibilities

• Lead the cross-functional One Cell Therapy marketing efforts to best position the combined cell-therapy CDMO offering for FCDI (Madison, WI) and FUJIFILM Biotechnologies (FLBC), (Thousand Oaks, CA) to the market.
• Contribute significantly to develop and execute the FCDI's iPSC-focused offer vision and strategic market positioning across our portfolio.
• Lead a small team of marketing support functions.
• Strengthen and drive One Cell Therapy marketing capabilities with leadership across the service and offer definition and market positioning.
• Own the Marketing Plan, and its annual refresh (in alignment with the Strategic Plan).
• Own the Marketing Plan execution, incl targeted conference schedule and the development of customer-facing tools such as pitch decks, FAQs, playbooks, and annual editorial calendar to strengthen FCDI’s expert voice in the market etc.
• Establish, manage, and ensure a network of outside collaborators to ensure the delivery of marketing materials and external facing activities as required.
• Establish process to capture market intelligence insights and build strategic marketing tool to support product life cycle management in collaboration with market intelligence teams
• Build process to enable product management team to build relevant business cases, deliver succinct and accurate product and offer requirements based on market needs and voice of customer.
• Refine product pricing approach based on market positioning and sales and profit targets.
• Collaboration: With Product Management and Custom BD team, refresh and implement iPSC Go-To-Market strategies linking products and services
• With Product Management team, develop a launch excellence roadmap with the goal of shortening the time to revenue for new iCell products
• Support the Sales Teams to increase revenue growth and market share, including the
• Coordinate with internal and group partners around messaging, branding, and promotion strategies.
• Engage with Finance to develop appropriate business case templates and processes to guide new product development.
• Collaboratively engage with partners across Fujifilm Life Sciences’ Marketing and Communications teams to leverage synergies and strengthen partnerships across the network.

Requirements

• Bachelor’s degree in biological science or similar field plus at least nine (9) or more years of marketing experience in the CDMO industry with a focus on cell and gene therapy products and services; or Master’s degree plus at least seven (7) years of experience; or equivalent combination of education and experience. Advanced degree preferred.
• Ideally, product management experience in the life science tools space.
• Results-oriented with excellent communication skills, business acumen, and strategic perspective focusing on market expansion and strategic positioning.
• Strong market experience in cell therapy services.
• Ability to think strategically and to work both independently and collaboratively.
• Excellent written, interpersonal, and presentation communication skills; able to build and maintain relationships with individuals and teams, and coach team members to deliver externally facing messaging.
• Demonstrated ability to direct multiple large complex projects simultaneously.
• Demonstrated ability to set priorities, develop action plans, and solve problems.
• Confident leadership skills within cross functional teams and a global mindset; a demonstrated leader through influence.
• On-site presence in Madison, WI, or Thousand Oaks, CA, at least once/month, with additional time spent at FUJIFILM Biosciences in Santa Ana, CA, as needed.
• Travel 25%, including occasional international travel.

Preferred

• Ideally, product management experience in the life science tools space.