Director, Strategic Alliances – MarTech & Data Platforms

Minneapolis, MN (Hybrid)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic partnerships for Bold Orange by growing co-sell revenue with major tech partners and guiding joint GTM initiatives.

  • Own partner relationship management and joint business plans across Salesforce, Iterable, Braze, Databricks, and Snowflake.
  • Must-have: 10+ years in alliances/partnerships within a consultancy, digital agency, or SI.
  • Standout: Track record leading co-sell motions and cross-functional GTM with global partners.

Job Description

Responsibilities

  • Partnership Development & Management
  • Establish and strengthen relationships with partner managers, sales executives, and alliance leads within Salesforce, Iterable, Braze, Databricks, and Snowflake.
  • Act as Bold Orange’s ambassador in partner ecosystems, representing our value proposition, client success, and market differentiation.
  • Define and execute joint business plans with each partner, including revenue goals, pipeline targets, and co-marketing initiatives.
  • Track and report partnership performance, including opportunity generation, certifications, partner rankings, and joint customer wins.
  • Maintain knowledge of partner product roadmaps and emerging opportunities, ensuring Bold Orange’s offerings remain aligned and differentiated.
  • Revenue Generation & Co-Selling
  • Drive new client acquisition by collaborating with partner sales teams to identify and pursue co-sell opportunities.
  • Develop a systematic approach to pipeline development, including joint account mapping, partner introductions, and executive-level engagement.
  • Influence opportunities at every stage, from discovery through proposal, while ensuring partner alignment and mutual value.
  • Meet or exceed annual revenue and pipeline contribution goals attributable to partner relationships.
  • Go-to-Market & Enablement
  • Partner with internal marketing teams to develop co-branded content, case studies, solution briefs, and event strategies.
  • Ensure Bold Orange is consistently positioned as a leading services partner for marketing automation and data platforms.
  • Provide subject-matter input to business development and client teams on partner capabilities and best practices.
  • Champion internal enablement on partner solutions, including updates on certifications, training, and new feature adoption.

Requirements

  • Bachelor’s degree or equivalent experience.
  • 10+ years in business development, alliances, or partnerships within a consultancy, digital agency, or systems integrator.
  • Proven ability to manage complex partner relationships across multiple technology platforms.
  • Strong knowledge of marketing automation, customer engagement, and data management technologies.
  • Exceptional communication and relationship-building skills, with experience presenting to executive-level audiences.
  • Demonstrated ability to drive measurable revenue impact from partner ecosystems.
  • Highly organized, proactive, and able to balance long-term strategy with near-term execution.

Preferred

  • Existing relationships within Salesforce, Iterable, Braze, Databricks, and/or Snowflake partner organizations.
  • Experience shaping and executing joint go-to-market strategies with global technology partners.
  • Track record of leading co-sell motions that resulted in closed revenue.
  • Familiarity with partner certification programs, partner portal systems, and operational reporting.

Benefits

  • Medical, dental, and vision insurance
  • Virtual mental health support
  • Health Savings and Flexible Spending Accounts (including dependent care)
  • Infertility and critical illness benefits
  • 401(k) with generous 6–10% employer contribution
  • Paid parental leave
  • Tuition reimbursement
  • Free parking and commuter support
  • Note: Some benefits apply only to full-time employees.
Bold Orange logo

Bold Orange

4.0 Glassdoor

Bold Orange is a customer experience agency helping brands with end-to-end CX needs inclusive of go-to-market experiences, content, UX/UI, loyalty and CRM, performance marketing, digital media and Salesforce Marketing Cloud implementation.

Founded in 2018
Minneapolis, Minnesota, USA
183 employees (72 in marketing)
80% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
5.9K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
31.7%
Direct
53%
Referral
6.2%
Social
7.7%
Paid
1.3%

Headcount Trend

Current headcount: ~183

Marketing Team

Marketing Team Size
44 (24% of company)

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Feb 2018
    Private Equity