Responsibilities

• Build and run the demand generation engine across all commercial and federal channels. Activate the messaging architecture and asset library owned by Product Marketing into campaigns that generate qualified pipeline.
• Stand up the foundational martech stack from a clear point of view — selecting, implementing, and integrating tools that fit Seekr's GTM model rather than inheriting category defaults. The Marketing Operations role reports to you and owns daily operation of this stack; you own the architecture and the buy/build decisions.
• Build and manage the BDR function. The BDR Manager reports to you, and you partner with commercial and federal sales leadership on lead routing, qualification criteria, and alignment with pipeline targets.
• Own integrated campaign execution. Each campaign is a self-contained system — theme, persona targeting, channel mix, asset deployment, conversion paths, reporting — and ladders to the master messaging framework.
• Run paid media across digital, programmatic, social, and intent-based channels. Manage agency partners (where used) to performance standards, not to media plans.
• Partner with PR & Communications on integrated brand and demand campaigns. Where they create the fuel of earned attention, you build the engine that converts it. Coordinate on the AEO-shaped reality that LLMs increasingly mediate buyer discovery — what the brand earns in synthesized answers shows up in your inbound pipeline.
• Partner with Web & Digital on landing pages, conversion paths, and SEO/AEO integration into the demand funnel.
• Own pipeline reporting and marketing's contribution to revenue. Report to executive leadership on velocity, conversion rates, and pipeline coverage on the cadence the business requires.
• Drive measurable improvements in customer acquisition cost, marketing-sourced pipeline percentage, and pipeline velocity quarter over quarter.
• Build and operate AI-accelerated workflows across the function — predictive lead scoring, account intelligence and prioritization, campaign performance diagnostics, paid media optimization, content personalization at scale, conversion path testing.
• Architect the stack and reporting infrastructure for dual-use from day one — not commercial-first with federal bolted on later. Tool selection, data residency, contact governance, and reporting all accommodate both motions. Partner with Federal Marketing and IT/Security on the federal-specific architectural decisions.

Requirements

• 10+ years in B2B demand generation, with at least four of those years owning a demand generation function end-to-end at an enterprise software company.
• Demonstrated experience operating in a dual-use environment. Commercial-only experience is not sufficient for this role.
• Working understanding of federal demand realities — federal data residency and contact-handling considerations, ITAR/EAR awareness for marketing data, fiscal year alignment, and the different cadence of federal buying cycles.
• Demonstrated experience building or rebuilding a martech stack from scratch.
• Strong track record managing BDR functions, including hiring, target setting, and sales partnership.
• Sophisticated understanding of marketing attribution and reporting infrastructure. Knowledge of MQL/SQL/SQO models, multi-touch attribution, account-based reporting, and the limits of each.
• Experience with the standard enterprise martech stack and an understanding of the advantages and downsides to each. Insight into AI’s role in tooling and opportunity creation.
• Demonstrated comfort with technical AI subject matter and the expertise to inform and develop messaging in partnership with Product Marketing.
• Demonstrated practice using AI tools to accelerate demand workflows — predictive scoring, intent and account intelligence, campaign diagnostics, conversion testing.
• Track record of operating at high velocity in a small marketing team where you both designed the system and personally ran campaigns.

Nice to Have

• Demonstrated experience operating in a dual-use environment.
• We need someone who has lived in the ambiguity and built systems that work for both.

Benefits

• Meaningful Mission & Impact - Work with a deeply talented, collaborative team solving some of the toughest AI challenges that matter.
• Equity Ownership – RSUs that let you share directly in Seekr’s long‑term success and growth.
• Time Off That Respects Real Life – Unlimited PTO plus 14 paid company holidays to truly recharge.
• Work Your Way – A flexible hybrid work environment with offices in Reston, VA and Austin, TX, plus remote options and flexible working hours.
• Competitive Total Rewards – A role‑appropriate compensation structure that supports long‑term growth, including base salary, bonuses, or commission plans depending on role.
• 401(k) with Company Match – Build your future with a retirement plan that includes employer matching.
• Comprehensive Health & Wellness – Medical, dental, vision, and life insurance coverage starting day one—for you and your family.
• Parental Leave – Paid parental leave to support employees as they welcome a new child through birth, adoption, or foster placement.