Responsibilities

• Own the Number: Pipeline generated is your OKR. You own the model that gets us there – channel mix, spend allocation, conversion rates, and the targets behind each.
• Paid Media – The Entire Gamut: LinkedIn, Google, SEO, Reddit, and every channel that earns its place. You own strategy, execution, and ROI across all of it.
• Field Marketing: Tradeshows, industry conferences, and Leena AI-hosted dinners. You own the calendar, the spend, and – critically – the pipeline attribution.
• Marketing Operations: The operational backbone – lead routing, scoring, lifecycle management, campaign ops, and data hygiene.
• Martech & the Lead-Gen Stack: You own the entire tech stack required to generate, capture, enrich, and route demand.
• Marketing Analytics: Multi-touch attribution, funnel analytics, cohort and channel ROI, CAC and payback by source.
• Build & Lead the Team: Inherit a partial team, raise its bar, and build out the functions that don’t exist yet.
• Own the Budget: You control all of Leena AI's deployed marketing budget. Every dollar is yours to allocate and yours to defend with pipeline.
• Rebuild It AI-Native: Use LLMs, AI coding tools (Claude Code, Cursor), and automation as your default operating system.

Requirements

• Proven Pipeline Builder (the bar that matters): We don't care which school you went to – we care what you've built and what it produced. You&aposve personally owned a demand number and hit it, at scale, with real money behind it.
• 8–12 Years in Demand Gen / Growth: Senior demand generation, growth, or performance marketing roles at high-growth B2B / SaaS / AI companies – ideally enterprise. You&aposve run multi-channel paid, owned a martech stack, and managed a meaningful budget end-to-end. Bonus if you&aposve sold technical or AI products into large enterprises.
• People Leader: 2+ years directly managing marketers and operators.
• Peer to VPs: You can sit across from a VP of Sales, the Brand & PMM lead, or Biz Ops, push back where needed, and drive alignment without escalating.
• Builder Mentality: You don't wait for a playbook or an agency. You see a gap, build the solution, ship it – and teach your team to do the same.
• Analytically Ruthless: You live in the numbers – CAC, payback, attribution, conversion by stage and source.
• AI Builder, Not Just AI User (Non-Negotiable): You don't just prompt AI – you build with it. You&aposve shipped real things: enrichment and routing automations, programmatic SEO and content at scale, AI-generated ad variants tested in volume, attribution and anomaly-detection dashboards, campaign-ops scripts that replace manual work. You can go from "we need this" to a working prototype before most people finish the brief.
• Hiring Instinct: A chunk of this team doesn't exist yet. You&aposll scope the roles, source the talent, and hand off clean ownership.
• Communication That Cuts Through: Crisp writing, clear thinking. You can distill a channel decision or a budget reallocation into a one-page memo that drives the call the same day.
• Work from office: This role requires you to work out of our NYC office 4 days a week.

Preferred

• Bonus if you&aposve sold technical or AI products into large enterprises.