Director, Sports Marketing at Optimum Sports | New York City, NY | $90K/yr – $215K/yr

Optimum Sports

Director, Sports Marketing

New York City, NY (Hybrid)

$90K/yr – $215K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

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Job Summary

Own sponsorship and partnership strategy for a sports marketing agency, coordinating cross-functional inputs, senior stakeholder communications, and end-to-end client delivery with a focus on cross-SBU collaboration and strategic opportunities.

Own cross-functional sponsorship strategy and stakeholder alignment across agency, property, and media teams.
Lead identification of new partnership opportunities and present executive-level recommendations.
Manage client relationships and guide teams to deliver research-driven, contract-savvy sponsorship programs.

Job Description

Responsibilities

Build and Maintain agency relationships where applicable
Serve as the primary point of contact for senior agency stakeholders.
Oversee and manage multiple team members within the Sports Marketing & Property Marketing Group
Present new partnership opportunities and annual sports strategic recommendations to senior level executives
Design decks and word documents that convey strategy supported with appropriate research
Produce and interpret relevant research from third party data, industry trades and additional sources
Proactive in identifying new projects and business opportunities with existing clients
Recognize and solve tactical problems; participate in development of strategic solutions
Develop clear understanding of clients’ business needs, KPI’s, goals and objectives
Extremely familiar with in-stadium partnership structure, assets, team dynamics, and overall sponsorship terminology

Requirements

Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
7-10 years of relevant experience in sports
Expertise in partnership (rights holder) marketing
Extensive marketplaces contact network, particularly in the collegiate landscape e.g., Conferences and Mixed Media Rightsholders (Learfield/Playfly)
Extremely strong communicator and presenter, both written and verbal – in person and on conference calls
Creative thinker who can develop unique ideas, solutions, and programs
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Vast experience in end-to-end management of partnerships

Preferred

Strong management skills and the ability to be a team leader
High level of proficiency in Word, Excel, PowerPoint and online research
Self-sufficient, enthusiastic and proactively pursues assignments
Solution oriented mindset with strong problem-solving skills
Efficient, organized and ability to handle multiple tasks

Benefits

health insurance
vision insurance
dental insurance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
vacation days
sick days
personal days
paid parental leave

Optimum Sports

Optimum Sports is the in-house sports marketing agency within Omnicom Media Group, with nearly two decades of experience working with some of the biggest brands in sports. By merging the worlds of sports media, sponsorship and creative, we create omnichannel platforms that effectively drive brand and business impact. We take a fully integrated approach to sports marketing by injecting specialists into clients’ traditional media practices, connecting sponsorship to the wider media mix and marketing platform. We have five specialized teams, delivering excellence across the spectrum of sports marketing: Strategic Consulting, Media Investment, Property Marketing Group, Zero Code (gaming & esports), Research & Analytics.

Founded in 2003

New York, New York, USA

162 employees (17 in marketing)

www.optimumsports.com