Director Solution Marketing: The Loops at IFS | Palo Alto, CA | $150K/yr – $190K/yr

IFS

Director Solution Marketing: The Loops

Palo Alto, CA (Hybrid)

$150K/yr – $190K/yrDirector/ExecutiveFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive go-to-market for IFS Loops as the AI-powered platform for autonomous Digital Workers, shaping strategy, campaigns, and cross-functional sales alignment.

Own and execute IFS Loops campaigns that position Loops as the agentic digital worker platform.
Must-have: Experience with HubSpot or similar marketing platforms and end-to-end campaign management.
Standout: Strong cross-functional collaboration with Product Marketing and regional teams to drive platform-level value.

Job Description

Responsibilities

Own and execute IFS Loops-led marketing campaigns that position Loops as IFS’s Agentic Digital Worker Platform and primary engine for autonomous, AI-driven execution.
Translate Loops platform strategy, Digital Worker launches, and agentic AI narratives into clear, executable GTM campaigns.
Drive inbound and net-new demand for Digital Workers and the Loops platform in collaboration with central IFS demand, digital, and regional marketing teams.
Prioritize campaign development based on pipeline gaps, platform adoption goals, industry focus areas, and AI product milestones.
Partner closely with Product Marketing to convert platform positioning, Digital Worker use cases, and proof points into campaign-ready messaging.
Work with sales and solution teams to ensure campaigns reinforce platform-level value, not just point use cases.
Align with central IFS marketing to ensure Loops is consistently represented as a strategic, differentiated AI platform, not a standalone feature set.
Own creation of high-impact content and assets that explain agentic AI, Digital Workers, and autonomous execution in enterprise-relevant terms.
Operate directly within HubSpot or equivalent marketing automation and CRM platforms, managing campaigns, attribution, reporting, and optimization.
Analyze campaign performance against KPIs including pipeline contribution, marketing-influenced revenue, and conversion metrics, continuously refining execution.

Requirements

Experience with HubSpot (or similar platforms) for marketing campaigns and CRM, and ability to manage campaigns end-to-end

Benefits

Salary Range: $150,000 to $190,000 annually + bonus
Flexible paid time off, including sick and holiday
Medical, dental, & vision insurance
401K with Company contribution
Flexible spending accounts
Life insurance and disability benefits
Tuition assistance
Community involvement and volunteering events

IFS

4.2 Glassdoor

IFS is the world’s leading provider of Industrial AI and enterprise software for hardcore businesses that service, power and protect our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability. Industrial AI is IFS.ai IFS Cloud is a fully composable AI-powered platform, designed for ultimate flexibility and adaptability to our customers’ specific requirements and business evolution. It spans the needs of Enterprise Resource Planning (ERP), Enterprise Asset Management (EAM), Supply Chain Management (SCM), Information Technology Service Management (ITSM), and Field Service Management (FSM). IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™. IFS was founded in 1983 by five university friends who pitched a tent outside our first customer's site to ensure they would be available 24/7 and the needs of the customer would come first. Since then, IFS has grown into a global leader with over 7,000 employees in 80 countries. Driven by those foundational values of agility, customer-centricity, and trust, IFS is recognized worldwide for delivering value and supporting strategic transformations. We are the most recommended supplier in our sector. Visit ifs.com to learn why. Follow us on Twitter: @ifs Facebook: www.facebook.com/ifsdotcom Instagram: www.instagram.com/ifs.ai Visit the IFS Blog on technology, innovation and creativity: https://blog.ifs.com/

Founded in 1983

Linköping, Östergötland County, SE

9K employees (343 in marketing)

www.ifs.com

85% recommend to a friend

90% CEO approval