Responsibilities

• Own mophie's content strategy across Instagram, TikTok, YouTube, Pinterest, and Facebook
• Develop and execute a content calendar that balances brand storytelling, product education, cultural relevance, and commerce
• Be a hands-on creator and creative director: concepting, scripting, shooting, editing, and publishing content
• Bring a premium, authentic, and differentiated creative sensibility to every post, story, reel, and short-form video
• Build mophie's influencer and micro-influencer program from scratch
• Define tiered outreach strategies that serve both core consumers and lifestyle outreach audiences
• Develop briefing, content review, and performance tracking processes that scale as the program grows
• Build a UGC engine that turns mophie's most passionate customers into content contributors
• Develop the systems and incentives that encourage high-quality UGC at scale
• Partner with the Ecommerce team to integrate UGC into the DTC site experience, product pages, and email flows
• Work closely with Brand Marketing to ensure social content reflects and reinforces the evolving mophie brand identity
• Partner with the Ecommerce team to align content strategy with product launches, promotional moments, and conversion goals
• Collaborate with the Performance Marketing team to identify organic content that has paid amplification potential
• Contribute actively to campaign briefings, product launch planning, and seasonal marketing calendars
• Own social media KPIs: follower growth, engagement rate, reach, video views, share of voice, UGC volume, and influencer EMV
• Contribute to TikTok Shop performance in collaboration with the Performance Marketing team
• Report performance clearly and honestly
• Use data to iterate quickly

Requirements

• 6+ years managing social media for a consumer product brand with a meaningful lifestyle component
• Demonstrated ability to grow and engage an audience across multiple platforms simultaneously
• Hands-on content creation experience — you have built, shot, and edited content yourself
• Experience building or meaningfully contributing to an influencer program, including creator identification, outreach, negotiation, and performance measurement
• Working knowledge of TikTok Shop, affiliate linking, and the commerce mechanics of social platforms
• Experience working cross-functionally with brand, ecommerce, and performance marketing teams
• Deep appreciation for consumer research and psychographic data

Preferred

• Platform fluency across Instagram, TikTok, YouTube, Facebook, and Pinterest
• Analytical instincts
• Strong written voice
• UGC and community building experience

Benefits

• Competitive base salary + quarterly performance bonus
• Comprehensive health, dental, and vision coverage
• 401(k) with company match
• Generous PTO and paid holidays
• Product benefits — you'll be well-powered
• On-site role at our SLC headquarters