Responsibilities

• Develop and oversee a channel strategy that plays to each platform’s strengths, crafting content that feels native, showcasing SDFC’s bold identity as a professional football club rooted in San Diego’s culture.
• Build and maintain strong, trust-based relationships with Football Operations and first-team players earning their confidence through professionalism and discretion.
• Manage a growing social media team, setting clear goals, creative direction, and performance metrics.
• Define and implement the club’s social media voice, ensuring consistency across all platforms while allowing for cultural connection and personality.
• Drive a clear growth strategy with emerging platforms such as Instagram and TikTok.
• Continuously track platform changes, emerging formats, and cultural moments to ensure SDFC leads in innovative social storytelling.
• Partner cross-functionally with Marketing, Communications and Creative to align digital content with brand, soccer, and commercial objectives.
• Collaborate with commercial and sponsorship teams to develop social campaigns that fulfill partner rights, meet contractual KPIs, and unlock new revenue opportunities.
• Leverages AI-powered tools and workflows to accelerate content ideation, audience insights, trend analysis, and campaign planning, increasing team efficiency and creative output.
• Serve as a cultural compass – bridging the worlds of football and lifestyle, including fashion, music, fitness, and art.

Requirements

• 5+ years of progressive experience in social media with at least 2-3 years in a leadership strategic role, preferably within a professional sports organization or major consumer brand.
• Proven success developing and executing social media campaigns that drive engagement and growth.
• Deep understanding of global football including Major League Soccer, and supporter culture.
• Cultural fluency in modern Latino trends across music, fashion, and entertainment.
• Bilingual (English/Spanish) strongly preferred, or culturally bilingual with a strong grasp of binational and bicultural storytelling.
• Expertise in analytics, reporting, content optimization, and platform strategy.
• A creative leader who can inspire, empower, and grow a dynamic social media team.

Preferred

• Bilingual (English/Spanish) strongly preferred, or culturally bilingual with a strong grasp of binational and bicultural storytelling.
• Cultural fluency in modern Latino trends across music, fashion, and entertainment.
• Expertise in analytics, reporting, content optimization, and platform strategy.