Responsibilities

• Social media strategy & content leadership, owning the vision and execution of social programs from concept through publication.
• Leading the development and ownership of social media strategy across the full client portfolio, translating business objectives into results-driven social programs.
• Setting the content strategy vision and overseeing the end-to-end content lifecycle—from brief through publication—ensuring brand consistency, creative excellence, and performance accountability.
• Creating and maintaining content calendars across client accounts, from concept development through approval and posting.
• Actively participating in brainstorming sessions and content development, stepping in to create content directly when capacity or urgency demands it.
• Directing and optimizing paid social media investment strategies in alignment with broader digital and traditional media plans.
• Partnering with media teams to ensure holistic, integrated campaign execution across paid, owned, and earned channels.
• Building, mentoring, and managing a team of social media managers and content creators, with clear goals, workflows, and professional development paths.
• Serving as a senior client-facing lead—presenting strategy, reporting on performance, and guiding clients on best practices, platform evolution, and emerging opportunities.
• Establishing agency-wide standards and governance for community management, including escalation protocols and customer service integration.