Director, Social Media Operations

Boston, MA (Remote)

$135K/yr – $231K/yrDirector/Executive10+ years expFull time

Posted 14 hrs ago

Job Summary

Own and optimize enterprise social media governance and tools, leading cross-functional adoption and big change initiatives.

  • Lead governance program development and cross-functional rollout.
  • Drive training, adoption, and efficiency across legal, compliance, procurement, and operations.

Job Description

Responsibilities

  • Support social media and digital governance, identifying, suggesting and executing opportunities for us to integrate and optimize across the organization while driving adoption of new processes, enabling us to execute efficiently with excellence
  • Identify operational gaps and implement solutions to improve efficiency, quality, and output
  • Work with key stakeholders like legal, compliance and employee relations to update policies and procedures, ensuring enhancements are aligned upon before distribution; and create distribution plans to ensure engagement
  • Partner with employee comms and training teams to execute social media and digital comms updates to our colleagues by creating plans to inform and drive adoption, including training programs, attestations, etc.
  • Manage a best-in-class social media and digital comms tool set. Identify gaps and tools that can deliver business needs while balancing ROI. Manage tool seats, access and product adoption
  • Manage RFP process(es) with procurement, partners and stakeholders to ensure the best tools are selected while staying within budget
  • Develop relationships with Customer Success Managers within our tool set, staying on top of enterprise needs and product pipelines to ensure value is delivered
  • Execute regular account hygiene checks across organic and paid channels, as well as our tools to ensure account security and accountability
  • Work with finance and key stakeholders to ensure chargebacks are executed and related budgets stay balanced
  • Execute research on behalf of the enterprise to suggest toolset enhancements, ways of working and best practices

Requirements

  • 10+ years in social media or digital marketing
  • Experience developing and implementing enterprise-wide social media governance programs, policies, and procedures
  • Experience managing social media technology platforms, tools, and vendor relationships
  • Experience driving organizational change management, process adoption, and operational excellence initiatives
  • Experience developing training, communication, and engagement programs to increase adoption of tools, processes, and policies
  • Experience managing budgets, contracts, RFPs, and vendor selection processes in a matrixed environment
  • Deep social media platform, content creation, discovery (traditional and agentic search), systems and process development experience
  • Proven ability to lead cross-functional initiatives involving communications, legal, compliance, procurement, marketing, and operations teams
  • Proven solid project management skills with the ability to manage multiple priorities in a complex enterprise environment
  • Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Preferred

  • Experience in healthcare or regulated industries

Benefits

  • Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.
UnitedHealth Group logo

UnitedHealth Group

3.6 Glassdoor

UnitedHealth Group is a health care and well-being company with a mission to help people live healthier lives and help make the health system work better for everyone.We are 340,000 colleagues in two distinct and complementary businesses working to help build a modern, high-performing health system through improved access, affordability, outcomes and experiences.Optum delivers care aided by technology and data, empowering people, partners and providers with the guidance and tools they need to achieve better health. UnitedHealthcare offers a full range of health benefits, enabling affordable coverage, simplifying the health care experience and delivering access to high-quality care.We work with governments, employers, partners and providers to care for 147 million people and share a vision of a value-based system of care that provides compassionate and equitable care.At UnitedHealth Group, our mission calls us, our values guide us and our diverse culture connects us as we seek to improve care for the consumers we are privileged to serve and their communities.Click below to search careers or join our social communities: • Search & apply for careers at careers.unitedhealthgroup.com/• Follow us on Twitter at twitter.com/UnitedHealthGrp• Follow and like us on Facebook at facebook.com/unitedhealthgroup• Follow us on Instagram at instagram.com/unitedhealthgroupMore about UnitedHealth Group can be found at unitedhealthgroup.com/

Founded in 2002
USA
102K employees (1,562 in marketing)
68% recommend to a friend
71% CEO approval

Salaries

Posted range

$135K/yr – $231K/yr

Taken straight from the job posting.

See all UnitedHealth Group salaries

Funding

Total Funding
$7.6B
Last Raise
$1.6B
Post IPO Equity, 7 months ago

Funding History

  • Aug 2025
    Post IPO Equity • $1.6B
  • Mar 2024
    Post IPO Debt • $6B
  • Aug 2021
    Post IPO Equity

Traffic Signals

Monthly Visitors
1.5M
Monthly Google Ads Budget
$148.8K
Traffic Source Mix
Search
18.1%
Direct
47.4%
Referral
23.4%
Social
9.3%
Paid
1.7%

Headcount Trend

Current headcount: ~101.7K

Recent News

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Director, Social Media Operations

UnitedHealth Group · Boston, MA · Remote