Director, Social Media at National Multiple Sclerosis Society | Denver, CO | $90K/yr – $110K/yr

Director, Social Media

Denver, CO (Remote)

$90K/yr – $110K/yrDirector/Executive6+ years expFull time

Posted 2 months ago

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Job Summary

Own and scale a multi-channel social media program with concrete ownership of strategy, KPI setting, and cross-functional execution to drive follower growth, engagement, fundraising, and brand conversations.

Strategic ownership: define integrated social plans and KPI dashboards to guide campaigns across Facebook, Instagram, LinkedIn, Reddit, TikTok, YouTube and X.
Platform expansion and content governance: lead expansion into new platforms while maintaining brand voice and conversion-focused storytelling.
Team leadership and cross-functional alignment: manage the social team and partner with marketing, acquisition, and external agencies to align multi-channel campaigns and ROI targets.

Job Description

Serve as the Society’s social media subject matter expert
Develop, implement, and optimize a comprehensive and integrated social media strategy that is aligned with organizational objectives and defines key performance indicators (KPIs)
Create and lead execution of campaign strategies and plans designed to grow the Society’s followers across key platforms, increase engagement, fundraising, and/or other KPIs and measures related to Society social media channel goals
Oversee the creation and execution of social media content calendars to ensure the inclusive coverage of all relevant aspects of our work
Lead the research, strategy and execution of expansion into new social media platforms
Lead a team of social media professionals and oversee management of social media accounts, including content creation and community engagement
Ensure content across all social media channels has consistency of brand, voice, and messaging and follows the Society’s brand, language, and style guide
Ensure storytelling, impact narratives, and calls-to-action are audience-centric and conversion-optimized
Partner with interdepartmental, cross-functional, and external agency stakeholders to align social media program with acquisition and conversion strategies as well as operational plans and multi-channel marketing plans
Define measures of success and use data and analytics tools to lead monitoring, track performance, and oversee reporting of campaigns and KPIs, including audience growth, engagement, event registrations, revenue, and other KPIs, like conversion rates and return on ad spend (ROAS) for boosted social media posts