Director of Social Media and Marketing at Team Integrity Keller Williams | Tucson, AZ | $36K/yr – $100K/yr

Director of Social Media and Marketing

Tucson, AZ (On-site)

$36K/yr – $100K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive a high-growth real estate brand by creating and distributing video/content across Instagram, YouTube, and TikTok to generate inbound leads and listings.

Own end-to-end content creation, calendar, and cross-platform distribution.
Must-have: proven social growth with a strong portfolio and videography/editing skills.
Standout: alignment with recruiting/sales goals and lead-gen systems.

Job Description

Responsibilities

Content Creation & Capture: Film and produce high-quality photo/video content (reels, stories, long-form, etc.)
Capture agent activity, listings, closings, events, and lifestyle content
Develop and execute a consistent content calendar across platforms
Social Media Growth & Strategy: Manage and grow Instagram, YouTube, TikTok, Facebook, and emerging platforms
Leverage platform algorithms to maximize reach, engagement, and follower growth
Optimize posts using SEO, hashtags, hooks, and trending formats
Lead Generation: Build systems that convert content into inbound leads (DM funnels, landing pages, CTAs)
Track and report performance metrics (leads generated, engagement, conversions)
Collaborate with leadership to align content with recruiting and sales goals
Property Marketing: Create and execute marketing plans for listings (video, social, email, ads)

Requirements

Proven experience in social media growth and content creation (portfolio required)
Strong videography and editing skills (iPhone + professional equipment)
Deep understanding of Instagram, TikTok, and YouTube algorithms
Experience using AI tools for marketing (ChatGPT, video editing AI, automation tools, etc.)
Ability to execute quickly and consistently in a fast-paced environment
Data-driven mindset with ability to track and optimize performance
Real estate experience is a plus but not required