Responsibilities

• Own Five Guys' social media strategy across all platforms (Instagram, TikTok, X, Facebook, YouTube, and emerging channels), with an emphasis on organic reach and cultural relevance over paid amplification.
• Develop and execute a content strategy that authentically reflects the Five Guys brand while making it feel alive, modern, and culturally present.
• Define and drive key social KPIs including organic impressions, engagement rate, follower growth, share of voice, and earned media value; report performance and insights regularly to senior leadership.
• Build a content calendar and production rhythm that balances evergreen brand storytelling with real-time cultural moment participation.
• Champion a platform-native mindset, understanding that great content for TikTok is fundamentally different from great content for Instagram or X, and lead the team accordingly.
• Oversee all social content production, including short-form video, static creative, UGC curation, and partnership content; manage relationships with creators and content vendors as needed.
• Lead Five Guys' community management approach by establishing the brand's voice, tone, and engagement philosophy across all channels.
• Build a community management framework that turns fans into advocates, amplifies organic conversations, and ensures the brand shows up with warmth, wit, and speed when the moment calls for it.
• Manage responses to consumer comments, mentions, and DMs in a way that is consistent with brand values and builds long-term affinity.
• Monitor social listening signals to surface emerging trends, brand sentiment shifts, and opportunities for cultural participation.