Responsibilities

• Own the end-to-end social media strategy across social media platforms, aligning content and channel priorities with broader brand and marketing goals
• Lead ideation, planning, and production of a high-volume content calendar, bringing a strong creative eye to concepts, formats, trends, and storytelling that fit the Cozy Earth brand voice
• Partner closely with the brand, creative, and marketing teams to ensure social content reflects brand guidelines while pushing creative boundaries
• Manage, mentor, and grow a team of social media and content creators, setting clear goals and providing regular coaching and feedback
• Stay ahead of platform trends, algorithm changes, and cultural moments, translating them into timely, on-brand content opportunities
• Build and manage relationships with influencers, creators, and external partners to expand reach and content variety
• Define and track key social KPIs (engagement, follower growth, reach, conversion), reporting performance and insights to leadership on a regular cadence
• Oversee community management strategy, ensuring timely, on-brand engagement with followers and customers
• Manage social content budget and resource allocation, including any paid social amplification in partnership with the performance marketing team
• Champion a test-and-learn approach, using data and performance insights to refine content strategy continually

Requirements

• 5+ years of social media experience with a track record of growing engaged communities on Instagram and TikTok
• A sharp creative eye with strong instincts for visual storytelling, trends, and short-form video content
• Strong collaborator who partners effectively with brand, creative, and marketing stakeholders
• Deep fluency in platform best practices, content trends, and social analytics tools
• Experience managing content calendars, production workflows, and cross-functional timelines
• Excellent written and verbal communication skills, with a strong sense of brand voice
• Experience in DTC, lifestyle, or consumer product brands preferred

Benefits

• Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
• Future Planning: 401K plan to secure your financial future.
• Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
• Wellness Perks: Monthly self-care benefit to support your overall well-being.
• Exclusive Discounts: Access generous discounts on all our products.