Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

New York, USA (On-site)

$117K/yr – $195K/yrDirector/Executive8+ years expFull time

Posted 3 months ago

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Job Summary

Drive global social strategy and content for a prestige beauty brand across TikTok and Instagram, with a strong focus on community, acquisition, and digital-first posts.

  • Own global social footprint and prioritised channels; cross-functional collaboration with Global Marketing, E‑Commerce, Creative, and Paid Media
  • Must-have: 8–10 years of social media experience in beauty or luxury lifestyle
  • Standout: Content-driven campaigns and partnerships across markets (US, AU, UK) and major retailers

Job Description

Responsibilities

  • Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
  • Drive evolution of content strategy with an entrepreneurial mindset
  • Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
  • Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences.
  • Concept social-first content for key platforms/surfaces, partnering with DDG Creative as well as external content partners on production of assets
  • Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
  • Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca.
  • Oversee community management strategy, inclusive of response protocol and crisis response
  • Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook + Twitter)
  • Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition. You will perform other duties as assigned.

Requirements

  • BS/BA required
  • 8-10 Years of social media experience, preferably in a beauty, fashion or luxury lifestyle environment
  • Active and highly engaged within social media, with a finger on the pulse of emerging platforms, surfaces and trends
  • Comfortable with data, with an intimate understanding of how data informs social strategy and content
  • A creative problem solver, with a strong attention to detail
  • Resourceful and proactive, able to think a step ahead and anticipate needs
  • Proactive and self-sufficient with the ability to manage up, down and across
  • Strong project management skills with the ability to handle multiple priorities and delegate efficiently
  • Strong written and verbal communication skills. Ability to communicate complex ideas and processes in a simplified manner
  • Team player with strong interpersonal skills - a self-described “people-person,” comfortable speaking with all levels of an organization
  • Collaborative and positive, demonstrating maturity and presence
  • Highly proficient in Microsoft Word, PowerPoint, and Excel

Benefits

  • Medical, Dental, & Vision Insurance
  • Life and Disability Insurance
  • Paid Time Off
  • Paid Volunteer Days
  • Paid Company Holidays
  • Paid Parental Leave
  • 401K with 6% Company Match
  • Talent Development & Learning Programs
  • Internal & International Mobility
  • Product Discounts & Annual Gratis
Dr. Dennis Gross Skincare logo

Dr. Dennis Gross Skincare

3.9 Glassdoor

Dr. Dennis Gross SkincareTM was established in 2000 as a line of multi-tasking products that help skin meet its most beautiful potential – providing dramatic results within days and a long-term transformation with continued use. Inspired by his loyal following, Dr. Gross formulates every product himself, combining a blend of the best natural antioxidants, vitamins, and botanicals with the most scientifically advanced delivery systems.

Founded in 2000
New York, New York, USA
192 employees (31 in marketing)
61% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
317.2K
Monthly Google Ads Budget
$13.7K
Traffic Source Mix
Search
42.2%
Direct
48%
Referral
5.3%
Social
3.6%
Paid
0.8%

Headcount Trend

Current headcount: ~192

Marketing Team

Marketing Team Size
21 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • Jun 2020
    Series Unknown

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