Own the global social engine for a multi-brand bridal portfolio, driving distinct platform-native storytelling, high-impact campaigns, and influencer partnerships while building an always-on content machine and delivering measurable growth.

• Strategic ownership: define platform-native social strategies across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms to align with brand objectives.
• Content-led execution: lead development and production of social content, on-the-ground capture, and timely activations with AI-assisted efficiency.
• Performance & partnerships: synthesize data into actions, optimize across channels, and manage creator relationships to extend reach and impact.