Responsibilities

• Global Social Strategy & Execution
• Develop a cohesive, multi-brand social strategy across Instagram, TikTok, Pinterest, Facebook, YouTube and emerging platforms that drives engagement and growth while aligning with social trends, cultural moments, and business objectives
• Lead and continue to shape social identities across a portfolio of brands, ensuring each brand has a distinct, platform-native voice and presence
• Define platform-specific strategies that balance brand storytelling and performance
• Develop social-first campaigns, supporting key brand activations and seasonal launches, leveraging influencers/creators to amplify reach and encourage social buzz
• Design and operationalize an always-on social content approach across showroom fittings, appointments, designer interviews, influencer collaborations, and real-time capture opportunities
• Oversee social content calendar & cohesion in storytelling, ensuring timely and well-coordinated launches and posts
• Identify cultural trends and social behaviors to spark conversation and drive digital engagement and meaningful impact
• Content Creation & Brand Storytelling
• Oversee the development, production and execution of compelling, social content, balancing proactive brand storytelling and reactive social trends

Requirements

• 8+ years of experience in social media, preferably within fashion, beauty, luxury, or lifestyle brands
• 3–5+ years’ experience in managing and developing high-performing teams, including setting clear goals, providing feedback, and fostering a culture of creativity, accountability, and continuous improvement
• Proven track record of building, scaling, and evolving social media ecosystems that drive measurable impact across brand awareness, engagement, and conversion
• Deep expertise across core social platforms (Instagram, TikTok, Pinterest, Facebook), including a strong understanding of content creation/formats, platform algorithms, and emerging trends
• Proficiency in tools such as Brandwatch, Meta Business Suite, TikTok Analytics, and GA4, with a strong ability to analyze data, derive insights, and inform strategy
• Expertise in social and creative production tools, including content scheduling platforms and industry-standard design and video editing software (e.g., Adobe Creative Suite, CapCut, Canva)
• Experience developing and leading influencer programs, leveraging creator partnerships to extend brand storytelling
• Demonstrated ability to translate brand vision into social strategies and tactics that balance storytelling with performance
• Strong creative direction skills, with experience leading content ideation, shoot planning, and real-time content capture in partnership with creative teams
• Strong business acumen with the ability to align social media initiatives to broader company goals, including revenue growth, customer acquisition, and brand positioning

Benefits

• Health, dental, and vision insurance with ancillary options
• 401(k) with company match
• Paid time off (vacation, sick days, holidays)
• Family Building Benefits
• Tuition Reimbursement
• Employee discounts and more