Responsibilities

• Lead the development of social media, influencer marketing, and community-building strategies across multiple client accounts, ensuring alignment with brand and business objectives.
• Oversee and inspire the Social & Influencer team, providing clear direction, constructive feedback, mentorship, and development opportunities that elevate both client work and team capabilities.
• Translate strategic insights, consumer behavior, cultural trends, and platform opportunities into impactful social and influencer programs that drive engagement, brand growth, and measurable business results.
• Partner cross-functionally with Strategy, Creative and Activation teams to develop integrated campaigns that align with client objectives and channel best practices.
• Serve as a senior strategic advisor to clients, presenting recommendations, thought leadership, and performance insights with confidence and clarity.
• Lead the development and execution of influencer and creator partnership strategies, including creator identification, partnership frameworks, campaign activation, and measurement.
• Oversee social content planning and channel strategy across organic, paid, influencer, and community channels, ensuring work is platform-native, culturally relevant, and strategically aligned.
• Establish and uphold standards for social and influencer excellence, ensuring all recommendations are rooted in audience insights, platform expertise, and business objectives.
• Monitor and evaluate social, cultural, creator, and technology trends to identify emerging opportunities and guide innovation for both clients and the agency.
• Explore, test, and implement emerging technologies—including AI tools, creator platforms, and social innovations—to improve performance, efficiency, and scalability.

Requirements

• 10+ years of experience in social media, influencer marketing, digital marketing, or integrated communications, including 3+ years in a leadership role.
• Proven experience developing and leading social and influencer strategies for consumer brands.
• Experience managing and mentoring high-performing teams while fostering collaboration across cross-functional stakeholders.
• Deep understanding of social platforms, creator ecosystems, influencer marketing, community engagement, and emerging digital trends.
• Strong client leadership skills with experience presenting recommendations, influencing stakeholders, and building trusted partnerships.
• Ability to translate consumer insights, cultural trends, and performance data into actionable strategies that drive measurable business results.
• Bachelors degree in Marketing, Communications, or related field, or equivalent professional experience.

Preferred

• Experience working with CPG or other consumer-focused brands.
• Experience building, scaling, or evolving social media and influencer marketing capabilities within an agency environment.
• Experience leading large-scale integrated marketing programs that connect social, influencer, content, paid media, and broader brand initiatives.
• Experience contributing to new business development, thought leadership, and agency growth initiatives.